--- description: Información actualizada sobre Comarch Loyalty Marketing Platform. Lee opiniones verificadas y descubre funciones, características, precios y usabilidad. Obtén rápidamente una visión general de ventajas y desventajas. Compara Comarch Loyalty Marketing Platform con productos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Comarch Loyalty Marketing Platform: precios, funciones y opiniones | GetApp México 2026 --- Breadcrumb: [Inicio](/) > [Software de fidelización de clientes](/directory/204/customer-loyalty/software) > [Comarch Loyalty Marketing Platform](/software/9590/comarch-loyalty-management) # Comarch Loyalty Marketing Platform Canonical: https://www.getapp.com.mx/software/9590/comarch-loyalty-management Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/9590/comarch-loyalty-management?page=2) > Plataforma de marketing de fidelización centrada en API y sin código. La puedes combinar fácilmente en cualquier ecosistema de TI con las soluciones existentes de MarTech (tecnología de marketing, por la combinación de los términos en inglés). > > Veredicto: 9 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 9 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.9/5 | Basado en las opiniones generales | | Funciones | 4.2/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Comarch - **Constitución**: 1993 ## Contexto comercial - **Público objetivo**: 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Linux (desktop), Linux (local) - **Idiomas admitidos**: alemán, búlgaro, checo, español, finés, francés, griego, húngaro, indonesio, inglés, italiano, japonés, neerlandés, noruego, polaco, portugués de Brasil, portugués de Portugal, rumano, ruso, sueco, tailandés, turco, ucraniano, vietnamita, árabe - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 198 más ## Funciones - A/B Testing - API - Acciones activadas por evento - Análisis de campañas - Análisis de tendencias - Análisis predictivo - Análisis visual - Arrastrar y soltar - Automatización de marketing - Base de datos de clientes - CRM - CTA personalizables - Campos personalizables - Cartografía del viaje de cliente - Comunicación multicanal - Conectores de fuentes de datos - Contenido dinámico - Controles o permisos de acceso - Creación de informes ad hoc - Creación de informes y estadísticas ## Integraciones (en total: 12) - Amadeus - Braze - HubSpot Marketing Hub - Magento 2 Grouped Promotions - Nectar - PDI - Payback - Rock Solid - SAP Marketing Cloud - Salesforce Marketing Cloud - Shopify POS - Sinch ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de fidelización de clientes](https://www.getapp.com.mx/directory/204/customer-loyalty/software) ## Categorías relacionadas - [Software de fidelización de clientes](https://www.getapp.com.mx/directory/204/customer-loyalty/software) - [Software de gestión de experiencia del cliente](https://www.getapp.com.mx/directory/601/customer-experience/software) - [Herramientas de IA para marketing](https://www.getapp.com.mx/directory/3873/ai-marketing-tools/software) - [Herramientas de automatización de marketing](https://www.getapp.com.mx/directory/308/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.getapp.com.mx/directory/310/online-marketing/software) ## Alternativas 1. [Kangaroo](https://www.getapp.com.mx/software/109869/kangaroo) — 4.9/5 (250 reviews) 2. [Guusto](https://www.getapp.com.mx/software/127547/guusto) — 4.9/5 (3519 reviews) 3. [Smile.io](https://www.getapp.com.mx/software/100967/smile-io) — 4.9/5 (67 reviews) 4. [Yotpo](https://www.getapp.com.mx/software/91286/yotpo) — 4.5/5 (376 reviews) 5. [Trustpilot](https://www.getapp.com.mx/software/113149/trustpilot) — 4.5/5 (1204 reviews) ## Opiniones ### "Powerful Enterprise‑Grade Loyalty Platform with a Steep Learning Curve" — 5.0/5 > **Radha** | *28 de abril de 2026* | Servicios jurídicos | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: What I liked most about Comarch Loyalty Marketing Platform was its depth and flexibility for building highly customized, enterprise‑level loyalty programs. The platform offered a wide range of tools for personalization, segmentation, and omnichannel engagement, making it possible to design complex loyalty strategies tailored to different customer behaviors and markets. I also appreciated its strong analytics and integration capabilities, which supported data‑driven decision‑making and made it well‑suited for large organizations with sophisticated loyalty and CRM requirements. > > **Puntos en contra**: What I liked least about Comarch Loyalty Marketing Platform was its complexity and steep learning curve. While the platform is very powerful, it requires significant time, expertise, and effort to configure and manage effectively. The initial setup and ongoing customization can be resource‑intensive, often requiring dedicated technical support. I also found that the interface and workflows could feel less intuitive, and the overall cost and scale of the solution may be more than what smaller or less mature loyalty programs truly need. > > Overall, my experience with Comarch Loyalty Marketing Platform was powerful but demanding. It stood out for its ability to support complex, highly customized loyalty programs with strong personalization, segmentation, and omnichannel capabilities suited to enterprise‑level needs. The platform was reliable and data‑driven, making it effective for sophisticated loyalty strategies. However, it came with a steep learning curve, required significant setup and ongoing resources, and was less intuitive for day‑to‑day use, meaning it’s best suited for larger organizations with dedicated technical and marketing teams rather than smaller or simpler loyalty programs. ----- ### "Good and easy" — 4.0/5 > **Deepak** | *2 de julio de 2024* | Petróleo y energía | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: COMARCH is very easy to use once you get a hang of it depending on the version that is being used. The latest version is very user friendly. > > **Puntos en contra**: There may be a dependency of the organization's tech stack to work in tandem with COMARCH, this needs to be taken into account while designing the architecture. > > The product is pretty good for managing currencies, and raffles and couponing etc. ----- ### "Making a difference through Rewards Management market leadership" — 4.0/5 > **Juan Paolo** | *18 de octubre de 2023* | Telecomunicaciones | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Ease of rollout and a true separation of Rewards Product Catalogue allowing business users to perform Rewards SKUs, and mechanics without needing IT intervention > > **Puntos en contra**: Cost to host and maintain the Platform is high vs what the enterprise needs today. We are not fully using all of the capabilities of the platform but the cost is for the full stack even if not in use. > > COMARCH has shown true partnership by being as involved as they can to provide solutions and recommendations to achieve the company's vision. The Product roadmap, albeit a bit late on the modernization (such as redesigning the product into a true microservice solution), shows innovation remains to be at the forefront. Application of Global Practices allows the product to evolve and keep up to par, therefore allowing the customer to likewise remain ahead. ----- ### "easy to use\!" — 4.0/5 > **Michelle** | *21 de noviembre de 2024* | Restaurantes | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Im able to get everything I need out of it and it's easy to use. > > **Puntos en contra**: Haven't found any yet since I am still new to it. ----- ### "Reasons why we chose Comarch Loyalty Solution" — 5.0/5 > **THI THU HIEN** | *30 de octubre de 2023* | Aerolíneas/aviación | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Very agile system will well designed core functions that accomodate our program need + a very efficiently supportive team. > > **Puntos en contra**: I dont find any functions that we dont like. > > Very happy to use and interact with the technical \& commercial team😊. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/9590/comarch-loyalty-management?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.mx/software/9590/comarch-loyalty-management) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados