--- description: Información actualizada sobre Semrush. Lee opiniones verificadas y descubre funciones, características, precios y usabilidad. Obtén rápidamente una visión general de ventajas y desventajas. Compara Semrush con productos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Semrush: precios, funciones y opiniones | GetApp México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Semrush](/software/91634/semrush) # Semrush Canonical: https://www.getapp.com.mx/software/91634/semrush Página: 1 de 94\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/91634/semrush?page=2) > SEMrush es un conjunto de herramientas de marketing que está diseñado para profesionales del marketing digital, con herramientas para optimizar estrategias en SEO, PPC, redes sociales, contenido y relaciones públicas. > > Veredicto: 2316 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 2316 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Semrush - **Ubicación**: Trevose, EE. UU. - **Constitución**: 2008 ## Contexto comercial - **Precio inicial**: USD 139.95 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, chino, coreano, español, francés, inglés, italiano, japonés, portugués, ruso, turco, vietnamita - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, España, Estados Unidos, Francia, India, Italia, Japón, México, Países Bajos, Reino Unido, Singapur ## Funciones - @menciones - API - Abreviador de URL - Alertas y notificaciones - Análisis de campañas - Análisis de enlaces - Análisis de la competencia - Análisis de páginas web - Análisis de tendencias - Análisis visual - Automatización de la localización - Benchmarking - Calendario editorial - Campañas multicanal - Cartografía del viaje de cliente - Comentarios/notas - Content Ideas - Creación de diagramas - Creación de informes ad hoc - Creación de informes de tráfico web ## Integraciones (en total: 11) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de análisis web](https://www.getapp.com.mx/directory/109/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.getapp.com.mx/directory/109/web-analytics/software) - [Software para agencias de publicidad](https://www.getapp.com.mx/directory/299/advertising/software) - [Software de gestión de campañas](https://www.getapp.com.mx/directory/304/campaign-management/software) - [Software de inteligencia competitiva](https://www.getapp.com.mx/directory/305/competitive-intelligence/software) - [Herramientas seo y sem](https://www.getapp.com.mx/directory/313/seo-sem/software) ## Alternativas 1. [Wix](https://www.getapp.com.mx/software/90955/wix) — 4.4/5 (10606 reviews) 2. [Ahrefs](https://www.getapp.com.mx/software/102405/ahrefs) — 4.7/5 (581 reviews) 3. [AccuRanker](https://www.getapp.com.mx/software/2061445/accuranker) — 4.9/5 (330 reviews) 4. [SE Ranking](https://www.getapp.com.mx/software/107377/se-ranking) — 4.7/5 (297 reviews) 5. [Google Search Console](https://www.getapp.com.mx/software/2031003/google-search-console) — 4.8/5 (217 reviews) ## Opiniones ### "Excellent SEO analysis and Management tool" — 5.0/5 > **Krishna** | *31 de agosto de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Provide detailed analysis of keywords Provide depth analysis of backlinks Very handy to manage local listing Content analysis and find keywords gap > > **Puntos en contra**: Very costly Need to provide more real time updated data Pricing and Packages are little unclear, it should be more clear ----- ### "You get what you pay for" — 5.0/5 > **Saim Oğulcan** | *27 de agosto de 2024* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools. > > **Puntos en contra**: The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies. > > A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you. ----- ### "Semrush are now just a bunch of scammers." — 1.0/5 > **Alp** | *16 de diciembre de 2025* | Marketing y publicidad | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: When it worked a few years ago. It was not bad. But now their support is terrible. No rectification of a clear fault. Replying with there is no error when there is a clear error. > > **Puntos en contra**: We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing. eg. Position Tracking tool - our most importantly used tool. volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in semrush its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming. I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund. I did the right thing - they want to scam me. Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here. ----- ### "Boosting traffic to our transport company." — 5.0/5 > **John** | *30 de enero de 2026* | Transporte/transporte en camión/ferrocarril | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. > > **Puntos en contra**: It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. > > Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. ----- ### "Semrush has so many opportunities to improve, but definetly is a good tool" — 5.0/5 > **Roger** | *18 de diciembre de 2025* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Data quality is very helpful, the tools are very accurate and I use a lot some of the features that help me to build strategies for my clients. I feel secure on my data and in what I do on the app. > > **Puntos en contra**: Pricing and how hard is to pause the service, sometimes I need to pause it and it can be hard to just pause the service. > > Is good, I think having a course specifically made for a Small business who wants to learn specific things and not all the features would be great. ----- Página: 1 de 94\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/91634/semrush?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.mx/software/91634/semrush) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados