Sobre Google Analytics

Google Analytics es un servicio de análisis web ofrecido por Google. Proporciona herramientas integrales de creación de informes y analíticas para sitios web de todos los tamaños. Google Analytics posibilita que los usuarios supervisen el tráfico del sitio web, comprendan la interacción del usuario con su sitio y generen informes personalizados según las necesidades de su negocio.

Google Analytics recopila, administra y consolida los datos del sitio web, mostrando a los usuarios cómo se relacionan los clientes con sus sitios web, anuncios, videos y herramientas sociales en todos sus dispositivos. Google Analytics analiza el tráfico de visitantes y permite que los usuarios comprendan el comportamiento de sus usuarios finales.

Google Analytics activa los datos del sitio web. Con la información correcta, las empresas pueden mejorar sus campañas de marketing y experimentar con su contenido web. Muestra a los administradores de sitios web qué funciona bien con el público y qué no, lo que les permite adaptar sus estrategias de marketing y contenido del sitio.

Dispositivos

Tamaño de la empresa

P M G

Disponible en los países siguientes

Australia, Canadá, China, Alemania, Reino Unido y otros 3, India, Japón, Estados Unidos

Idiomas admitidos

alemán, checo, chino, chino tradicional, coreano y otros 21, danés, español, finés, francés, hebreo, húngaro, indonesio, inglés, irlandés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco, tailandés, turco, ucraniano, árabe

Imágenes

Analyze daily visits, traffic types, & time on site by country
Google Analytics custom dashboard
Google Analytics audience demographics reporting
View website data in real time with Google Analytics
Connect sales, marketing and advertising data
Generate reports to see what's working and fix what's not
Ver 7 más
Vídeo de Google Analytics
Captura de pantalla de Google Analytics: Analyze daily visits, traffic types, & time on site by country Captura de pantalla de Google Analytics: Google Analytics custom dashboard Captura de pantalla de Google Analytics: Google Analytics audience demographics reporting Captura de pantalla de Google Analytics: View website data in real time with Google Analytics Captura de pantalla de Google Analytics: Connect sales, marketing and advertising data Captura de pantalla de Google Analytics: Generate reports to see what's working and fix what's not

Funciones

Funcionalidades totales de Google Analytics: 28

  • API
  • Alertas y notificaciones
  • Análisis de páginas web
  • Búsqueda/filtro
  • Compras y recepción
  • Controles o permisos de acceso
  • Creación de informes ad hoc
  • Creación de informes en tiempo real
  • Creación de informes y estadísticas
  • Creación de paneles de comunicaciones
  • Datos en tiempo real
  • Herramientas de colaboración
  • Importación y exportación de datos
  • Informes personalizables
  • Integraciones de terceros
  • Métricas de rendimiento
  • Segmentación de clientes
  • Seguimiento de búsqueda de sitios
  • Seguimiento de conversión
  • Seguimiento de eventos
  • Seguimiento de interacciones entre usuarios
  • Seguimiento de palabras claves
  • Seguimiento de páginas consultadas
  • Seguimiento de recomendaciones
  • Seguimiento de tiempo en la página
  • Seguimiento del comportamiento
  • Visualización de datos
  • Widgets

Alternativas

Improvado

4.5
#1 alternativa a Google Analytics
Improvado es una herramienta de agregación de datos de marketing que permite a los usuarios conectarse a distintas...

Sisense

4.5
#2 alternativa a Google Analytics
Detrás de la interfaz de usuario de arrastrar y soltar y las llamativas opciones de visualización de Sisense hay una...

ClicData

4.6
#3 alternativa a Google Analytics
ClicData ofrece un panel de inteligencia comercial con informes intuitivos y dinámicos, y una amplia gama de widgets de...

Yext

4.4
#4 alternativa a Google Analytics
Yext ayuda a las empresas a crear y administrar pantallas móviles, localizadores y páginas locales con optimización...

Opiniones

Calificación general

4.7 /5
(5,639)
Relación calidad-precio
4.7/5
Funciones
4.6/5
Facilidad de uso
4.1/5
Asistencia al cliente
4.1/5

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Mostrando 5 opiniones de 5,639
Jem C.
Calificación general
  • Sector: Producción audiovisual
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

A bit fiddly at times, but by far the best package for checking and monitoring analytics

Revisado el 14/8/2019

As a small business it's vital for me to know stats about engagement for advertisers, so this is...

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

Puntos a favor

Quite simply, this is the complete package:

• In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page.

• Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around.

• Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

Puntos en contra

Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able!

The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

Sarah H.
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Google Analytics for Rich Web Insights

Revisado el 20/7/2020

Our advertising agency does custom website builds for our clients so it's imperative that we...

Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.

Puntos a favor

Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.

Puntos en contra

Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.

Sasheena D.
Calificación general
  • Sector: Servicios para el consumidor
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Bar far the best app for checking and monitoring analytics

Revisado el 14/4/2021

Once you are familiar with Google Analytics you will have no issue using it. By far the best...

Once you are familiar with Google Analytics you will have no issue using it. By far the best software for tracking your progress and helps you to analyze where improvements are needed on a daily.

Puntos a favor

Let me just start off by saying this is the complete package. Google analytics is a big deal. The tracking capabilities are phenomenal and the numerous features just allows you to have everything that you’re looking for in one place. By far one of the most powerful tools available and it is freeee. I love how secure it is and I love how they are constantly upgrading their system and making it better. 10/10

Puntos en contra

If you are not familiar with the system at first it can be a bit confusing and hard to maneuver, but once you get acquainted, everything is a breeze. Love it.

Jamie P.
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Otro durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 3.0 /10

Maybe I'm Stupid

Revisado el 18/2/2020

With someone with the proper skills to utilize Google Analytics--or even someone with the time to...

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Puntos a favor

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Puntos en contra

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

Mark R.
Calificación general
  • Sector: Educación superior
  • Tamaño de la empresa: 5,001-10,000 empleados
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Both simple and Complex to Use

Revisado el 21/1/2021

I have used GA for 15+ years and it has become the standard web analytics reporting tool for my...

I have used GA for 15+ years and it has become the standard web analytics reporting tool for my institution over that time. We use it to measure our digital campaigns and admission com-flow and web traffic. While many parts of GA are easy to use and understand, the more complex reporting has become so valuable that we enlisted outside firm to assist with setup and tracking of campaigns tied directly to our strategic enrollment plan.

Puntos a favor

The GA snippet is simple to install if you have access to your sites source code. Analytics are quickly available, real time or next day, with an amazing array of detail. Reports can be created simply and exported to multiple file types and regularly mailed to anyone who has the need to view your site analytics.

Puntos en contra

While I appreciate the power and customization available in GA, setting up goals and conversions for a large, multi-domain website can be complicated for someone who doesn't specialize in using the tool. There are many setup resources available through Google support and independent sites, but its often difficult to decide which directions to follow for proper setup.

Mostrando 5 opiniones de 5,639 Todas las opiniones

Preguntas frecuentes sobre Google Analytics

He aquí algunas preguntas frecuentes sobre Google Analytics.

Google Analytics ofrece los siguientes planes de precios:

  • Modelo de precios: Gratis
  • Prueba gratis: No disponible

No tenemos información sobre las características de Google Analytics

Los clientes habituales de Google Analytics son:

Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Google Analytics admite los siguientes idiomas:

alemán, checo, chino, chino tradicional, coreano, danés, español, finés, francés, hebreo, húngaro, indonesio, inglés, irlandés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco, tailandés, turco, ucraniano, árabe

Google Analytics admite los siguientes dispositivos:

Android (móvil)

Google Analytics se integra con las siguientes aplicaciones:

Google Ads, WordPress

Google Analytics ofrece las siguientes opciones de asistencia:

Preguntas frecuentes/foro, Base de conocimientos, Chat

Categorías relacionadas

Ver todas las categorías de software encontradas para Google Analytics.