Act-On

Plataforma de automatización de marketing en la nube

4.3 /5 (245 opiniones) ¡Escribe una reseña!

Información general sobre Act-On

¿Qué es Act-On?

El espacio de trabajo integrado basado en la nube de Act-On permite que los directores de marketing (CMO) y su organización de marketing gestionen la experiencia del cliente de extremo a extremo. Con Act-On, los profesionales de marketing pueden crear y ejecutar campañas de reconocimiento de marca, generación de demanda y expansión de clientes.

Act-On es una plataforma de automatización de marketing que ofrece innovación que permite a los profesionales de marketing hacer el mejor trabajo de su trayectoria profesional. Act-On es el único espacio de trabajo integrado que aborda las necesidades de los CMO y todo el departamento de marketing, desde el conocimiento y la adquisición, hasta la retención y la lealtad. Con Act-On, los profesionales de marketing pueden brindar experiencias de clientes más personalizadas, impulsar mejores resultados comerciales y maximizar el valor de por vida para el cliente.

Información general sobre Act-On

Precio

A partir de
USD 900.00/mes

Opciones de precios

Prueba gratis
Suscripción
Relación calidad-precio

Funciones de Act-On

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Estados Unidos, Reino Unido, China, Alemania
Idiomas admitidos
Alemán, Español, Francés, Inglés, Neerlandés

Medios

Easily view the online actions and behaviors taken by your buyers and customers
Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder
Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints.
Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring.
Begin each day with a customized dashboard of your holistic marketing efforts.
Create beautifully designed emails and landing pages with a drag and drop function.
Captura de pantalla de Act-On: Easily view the online actions and behaviors taken by your buyers and customers Captura de pantalla de Act-On: Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder Captura de pantalla de Act-On: Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints. Captura de pantalla de Act-On: Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring. Captura de pantalla de Act-On: Begin each day with a customized dashboard of your holistic marketing efforts. Captura de pantalla de Act-On: Create beautifully designed emails and landing pages with a drag and drop function.

Opiniones de Act-On

Opiniones de Act-On

Calificación general
4.3
/
5
Excelente
133

Muy bien
78

Normal
23

Pobre
6

Malo
5

Relación calidad-precio
3.9
Funciones
4.1
Facilidad de uso
4.1
Asistencia al cliente
4.3
86% Un ha recomendado esta aplicación
Scott S.

A Solid Marketing Automation Platform

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.

I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.


Traducir con Google
Catherine H.

Wonderful Product. Great Value, Amazing Results!

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.


Traducir con Google
Abbie D.

Buyer Beware!! Not a sophisticated system in the least

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.


Traducir con Google
Bethany D.

Act-on is an easy to use and robust marketing tool.

Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.


Traducir con Google
Kelsey D.

If you take advantage of all of its features, you will succeed.


Traducir con Google
Scott S.
Sector: Edición
Tamaño de la empresa: 11-50 empleados
Traducir a español
Traducir a español

A Solid Marketing Automation Platform

Software usado A diario durante Más de dos años
Revisado el 10/9/2018
Fuente de la reseña: Capterra

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.

I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Puntos a favor

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Puntos en contra

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Traducir a español

Respuesta de Act-On Software

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 9.0/10

Catherine H.
Sector: Marketing y publicidad
Tamaño de la empresa: 51-200 empleados
Traducir a español
Traducir a español

Wonderful Product. Great Value, Amazing Results!

Software usado A diario durante Más de dos años
Revisado el 7/5/2019
Fuente de la reseña: Capterra

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Puntos a favor

Act-On is easy to use and great metrics!

Puntos en contra

Nothing I'd change about this software!

Traducir a español

Respuesta de Act-On Software

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.

Cheers!
Sarah

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Abbie D.
Sector: Software informático
Tamaño de la empresa: 51-200 empleados
Traducir a español
Traducir a español

Buyer Beware!! Not a sophisticated system in the least

Software usado A diario durante Más de dos años
Revisado el 18/10/2018
Fuente de la reseña: Capterra

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Puntos a favor

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Puntos en contra

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday.

Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now).

Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 0.0/10

Bethany D.
Sector: Administración educativa
Tamaño de la empresa: 201-500 empleados
Traducir a español
Traducir a español

Act-on is an easy to use and robust marketing tool.

Software usado A diario durante 6-12 meses
Revisado el 20/6/2019
Fuente de la reseña: Capterra

Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Puntos a favor

Most actions are very intuitive and the tool is easy to navigate.

Puntos en contra

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Traducir a español

Respuesta de Act-On Software

Hi Bethany,
Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On!
Cheers,
Sarah

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 9.0/10

Kelsey D.
Sector: Servicios financieros
Tamaño de la empresa: 201-500 empleados
Traducir a español
Traducir a español

If you take advantage of all of its features, you will succeed.

Software usado A diario durante 6-12 meses
Revisado el 6/8/2018
Fuente de la reseña: Capterra

Puntos a favor

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time.

We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do.

We had great customer service, including weekly calls with a customer experience rep.

Puntos en contra

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it.

If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit.

Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items.

The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Traducir a español

Respuesta de Act-On Software

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 6.0/10

Recomendación de usuario
8/10
Basado en 245 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de Act-On

Precios de Act-On

A partir de
USD 900.00/mes
Prueba gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
3.9/5
Basado en 245 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de Act-On

Funciones de Act-On

API
Análisis de campaña
Análisis de participación
Análisis en tiempo real
Creación de informes y estadísticas
Creación de marca personalizable
Gestión de campañas
Gestión de contenidos
Importación y exportación de datos
Integración de redes sociales
Integración de terceros
Interfaz para arrastrar y soltar
Marketing de redes sociales
Marketing multicanal
Modelos personalizables
Notificaciones automáticas
Panel de actividades
Pruebas A/B
Segmentación de campañas
Supervisión
Funciones
4.1/5
Basado en 245 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Preguntas frecuentes sobre Act-On

Preguntas frecuentes sobre Act-On

He aquí algunas preguntas frecuentes sobre Act-On.

P. ¿Qué tipo de planes de precios ofrece Act-On?

Act-On ofrece los siguientes planes de precios:

A partir de: USD 900.00/mes

Modelo de precios: Suscripción

Prueba gratis: No disponible

P. ¿Cuáles son las características principales de Act-On?

No tenemos información sobre las características de Act-On

P. ¿Quiénes son los usuarios habituales de Act-On?

Los clientes habituales de Act-On son:

Empresas pequeñas, Empresas Grandes, Sin ánimo de lucro, Empresas medianas

P. ¿Qué idiomas admite Act-On?

Act-On admite los siguientes idiomas:

Alemán, Español, Francés, Inglés, Neerlandés

P. ¿Qué tipo de planes de precios ofrece Act-On?

Act-On cuenta con los siguientes planes de precios:

Suscripción

P. ¿Act-On es compatible con dispositivos móviles?

No tenemos información sobre los dispositivos compatibles con Act-On

P. ¿Con qué otras aplicaciones se integra Act-On?

Act-On se integra con las siguientes aplicaciones:

10to8, Bitium, Bizible, Evergage, LiveHive, Oktopost, Pipeliner CRM, SnapApp, Uberflip, Vidyard

P. ¿Qué tipo de asistencia ofrece Act-On?

Act-On ofrece las siguientes opciones de asistencia:

Asistencia telefónica, Asistencia en línea, Base de conocimientos, Preguntas frecuentes, Foro