
Sobre Act-On
El espacio de trabajo integrado basado en la nube de Act-On permite que los directores de marketing (CMO) y su organización de marketing gestionen la experiencia del cliente de extremo a extremo. Con Act-On, los profesionales de marketing pueden crear y ejecutar campañas de reconocimiento de marca, generación de demanda y expansión de clientes.
Act-On es una plataforma de automatización de marketing que ofrece innovación que permite a los profesionales de marketing hacer el mejor trabajo de su trayectoria profesional. Act-On es el único espacio de trabajo integrado que aborda las necesidades de los CMO y todo el departamento de marketing, desde el conocimiento y la adquisición, hasta la retención y la lealtad. Con Act-On, los profesionales de marketing pueden brindar experiencias de clientes más personalizadas, impulsar mejores resultados comerciales y maximizar el valor de por vida para el cliente.
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- Sector: Muebles
- Tamaño de la empresa: 51-200 empleados
- Software usado Otro durante 1-5 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Powerful and user friendly marketing automation suite with excellent customer support
Revisado el 1/3/2018
We've been able to bring our marketing data into one place and create a more unified platform from...
We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.
Puntos a favor
We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.
Puntos en contra
You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.
- Sector: Software informático
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Excellent Segmentation and Automation Tools
Revisado el 10/9/2018
Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.
Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.
Puntos a favor
Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.
Puntos en contra
The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.
Respuesta de Act-On Software
So great to hear that you're a fan of Act-On. Sounds like you're using it exactly as intended and seeing great results. That's fantastic! Thanks for sharing your review.
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
Revisado el 31/10/2013
Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life,...
Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life, pensions) for midsize companies in Brazil. Our sales process is based on inside sales cold calling clients to schedule face-to-face visits with our sales consultants. We already have a great telemarketing platform, and we wanted to extract more value from the interactions we have with our prospects, especially when it's not yet time to schedule a face-to-face visit. Before Act-On, we only scheduled a follow-up call after a given time, determined by the inside sales agent according to client response.
We found Act-On as an affordable and flexible solution to our marketing automation needs. We particularly liked their "no commitment" sales approach, with month to month billing, no contracts, no upfront setup fees.
Implementation was easy, we were able to figure out how to do it ourselves. Business support is very weak, though. Interactions are very superficial, and the sales rep (who, thankfully, continued to be accessible to answer our questions) is more knowledgeable about the software and real marketing applications than the designated Customer Success Managers (who we don't feel are very invested in our success).
Its functionality is basic but complete. The content manager (for Landing Pages, for example) is quite basic, but once you figure out how to use it, it does what you need done. Lead scoring works fine, as do Automated Programs. It could have better designed templates for emails and landing pages; the ones provided are dreadful.
There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability. For some reason, most of the email I send through Act-On doesn't make it to my clients' inboxes. I have trying to address this issue with Act-On's deliverability team, but it seems to be something they have resigned to convince their customers to live with. Our clients are in Brazil, so they tried to convince me that this is a problem specific to Brazilian ISPs. I believed this, until I made a test a couple weeks ago. I sent test messages to all ISPs I could create an account on: UOL, Locaweb (Brazilian), GMail, Google Apps, Outlook.com, iCloud, and Yahoo. It turned out that all messages sent to Brazilian ISPs actually made it to their inboxes. The problem was with Google hosted email accounts (100% of the messages I sent went to junk/spam; they didn't even make it to the new Promotions tab), Outlook and Yahoo. So, even if you are in the U.S., look out for poor deliverability.
- Sector: Transporte/transporte en camión/ferrocarril
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Great Automation Program, Especially for SugarCRM Users
Revisado el 25/11/2019
Puntos a favor
Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.
Puntos en contra
I'd like to have more in-person user group opportunities to discuss best practices.
Razones para cambiar a Act-On
Integration to SugarCRMRespuesta de Act-On Software
Thank you so much for the positive feedback! We actually did a user group series this fall (London, Irvine, Chicago) and will do many more in 2020. Hopefully, you can join us in 2020. In the meantime, I would encourage you to leverage Act-On Connect, our customer portal and the vibrant community to share best practices and pose your questions. You can find it here: https://connect.act-on.com/hc/en-us
Cheers!
Sarah
- Sector: Edición
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 10.0 /10
Dynamics Compatible, Great Value
Revisado el 7/9/2018
An unexpected benefit has been in the customer support department. Proactive email drips for recent...
An unexpected benefit has been in the customer support department. Proactive email drips for recent purchasers helps that team provide great service consistently through scheduled email programs with tips and tutorials.
Puntos a favor
The Dynamics integration was a crucial part of my decision to adopt this software for my company. Ease of use is comparable to any other robust marketing automation tool. We've seen huge value in this purchase.
Puntos en contra
Unfortunately the software does not function well on iOS devices.
Respuesta de Act-On Software
We love hearing your feedback. Thanks for sharing your review! Great to hear that you're benefitting from the new customer tutorials, tips and tricks. If you haven't already, please check out the Act-On User Community as another great resource for best practices and product suggestions. https://community.act-on.com/home
Preguntas frecuentes sobre Act-On
He aquí algunas preguntas frecuentes sobre Act-On.P. ¿Qué tipo de planes de precios ofrece Act-On?
Act-On ofrece los siguientes planes de precios:
- A partir de: USD 900.00/mes
- Modelo de precios: Suscripción
- Prueba gratis: No disponible
P. ¿Quiénes son los usuarios habituales de Act-On?
Los clientes habituales de Act-On son:
2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
P. ¿Qué idiomas admite Act-On?
Act-On admite los siguientes idiomas:
alemán, español, francés, inglés, neerlandés
P. ¿Act-On es compatible con dispositivos móviles?
Act-On admite los siguientes dispositivos:
P. ¿Con qué otras aplicaciones se integra Act-On?
Act-On se integra con las siguientes aplicaciones:
Act!, Adobe Commerce, Amazon S3, BrightInfo, Curata, Eventbrite, Formstack Forms, FullContact, GoTo Webinar, Google Ads, Google Drive, Gravity Forms, Hookshot, Interact, Interaction Studio, Justuno, LinkedIn for Business, Litmus, LiveChat, LiveHive, Membrain, Meta for Business, Microsoft Azure, Microsoft Power BI, Mintent, NetSuite CRM, ON24, Oktopost, PayPal, Pipedrive, Playbooks, Salesforce Sales Cloud, Shopify, SnapApp, SugarCRM, SurveyMonkey, SyncApps, Twilio, Twitter/X, Unbounce, UserVoice, Vidyard, Webex, Wistia, WooCommerce, Wufoo, Zendesk Suite, Zoho CRM
P. ¿Qué tipo de asistencia ofrece Act-On?
Act-On ofrece las siguientes opciones de asistencia:
E-mail/Help Desk, Preguntas frecuentes/foro, Base de conocimientos, Asistencia telefónica, Asistencia 24/7, Chat
Categorías relacionadas
Ver todas las categorías de software encontradas para Act-On.
- Herramientas de automatización de marketing
- Software de plataformas de marketing All-in-One
- Herramientas de email marketing
- Herramientas para gestionar redes sociales
- Software de gestión de campañas
- Herramientas de administración de leads
- Software para crear landing pages
- Software de análisis predictivo de leads
- Herramientas de captación de leads
- Herramientas de generación de leads
- Software de marketing de cuentas
- Herramientas de lead nurturing
- Herramientas de marketing en redes sociales
- Herramientas de marketing de contenido