Constant Contact

Puntos a favor

There are quite a few things to like about Constant Contact, including the number of available, local classes. The vast number of templates available make the process of setting up email campaigns fast and easy, as does having a library of graphics.

Puntos en contra

I've been very happy with Constant Content over the years. While there have been a few glitches, they were easily solved with help from customer service. There is always a representative available to help by chat or phone.

Puntos a favor

Very user friendly, but the most important feature is their customer service. I always get a real person right away when I have a question or need support. Helpful templates were there when I first got started, and they continue to be available. Their email functionality allows me to tract my emails and see who opens it (all in real time).

Puntos en contra

I have been using this software for years, and I have no complaints. I am a one person business, with about 15,000 customers, so my database is not as robust as larger companies might need for marketing. I do not use Constant Contact for videos, slides, etc.

Puntos a favor

Constant Contact does a great job of managing multiple groups/list and lots of contacts. I've worked with clients who have a large customer base and Constant Contact allows managing large amounts of group/lists and allows you to manual remove unsubscribers and errors. They are rolling out a new version of their email builder, but the older version does allow custom css coding per block which really allows customizing their templates.

Puntos en contra

There are a lot of quirks within Constant Contact that I haven't seen in Mailchimp, specifically with using external links for photos and links. The actual editing of text and links within the email builder is quirky and has some issues. Also, the new search feature for previous emails is really slow and takes a long time to find previous emails unless you create folders for all your emails.

Puntos a favor

Constant Contact is easy to learn, use and gather reports. The functionality is great and helps eliminate duplicating work. We love the ability to drop in a you tube video, conduct surveys and gather RSVPs.

Puntos en contra

Only frustrating part is being signed out of account, but still being able to make changes. You don't know that your time has expired until you go to save the changes.

Puntos a favor

Constant Contact has a very clean interface and a dashboard that makes it easy to navigate and learn. When compared to other solutions like Mailchimp, I found Constant Contact to be more intuitive and simpler. Our client was able to adopt it quickly where they struggled with other solutions.

Puntos en contra

Constant Contact's List set up is not very robust and is somewhat limiting. Their email builder is very structured as well, which can be good for some, but can be difficult to navigate for more custom email builds or email builds that leverage dynamic content.