Salesforce Marketing Cloud

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4 /5 (260 opiniones) ¡Escribe una reseña!

Información general sobre Salesforce Marketing Cloud

¿Qué es Salesforce Marketing Cloud?

Conoce Salesforce Marketing Cloud, la solución de marketing líder para aumentar el compromiso con cada consumidor. Usa la gestión de datos de gran alcance para recopilar, organizar y almacenar de forma segura datos de primeras, segundas y terceras partes junto con datos fuera de línea para crear perfiles completos de datos de los consumidores. Adapta cada interacción a lo largo del viaje con tu marca utilizando la inteligencia artificial integrada. Luego, involucra a cada consumidor individual a escala utilizando soluciones de correo electrónico, móviles, publicitarias y sociales líderes en el sector.

Información general sobre Salesforce Marketing Cloud

Precio

A partir de
N/A

Opciones de precios

Prueba gratis
Suscripción
Relación calidad-precio

Funciones de Salesforce Marketing Cloud

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Estados Unidos, Canadá, Reino Unido, Australia, China y otros 5, India, Japón, Alemania, Brasil, México
Idiomas admitidos
Alemán, Checo, Chino (simplificado), Chino (tradicional), Coreano y otros 16, Danés, Español, Finés, Francés, Húngaro, Indonesio, Inglés, Irlandés, Italiano, Japonés, Neerlandés, Noruego, Polaco, Portugués, Ruso, Sueco

Medios

Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Manage customer journeys at scale using data from any source with Email Studio.
Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
Vídeo de Salesforce Marketing Cloud Vídeo de Salesforce Marketing Cloud Vídeo de Salesforce Marketing Cloud Captura de pantalla de Salesforce Marketing Cloud: Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem. Captura de pantalla de Salesforce Marketing Cloud: Manage customer journeys at scale using data from any source with Email Studio. Captura de pantalla de Salesforce Marketing Cloud: Visualize consumer activity at every touchpoint, on any channel with Interaction Studio. Captura de pantalla de Salesforce Marketing Cloud: Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer. Captura de pantalla de Salesforce Marketing Cloud: Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Captura de pantalla de Salesforce Marketing Cloud: Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Opiniones de Salesforce Marketing Cloud

Opiniones de Salesforce Marketing Cloud

Calificación general
4
/
5
Excelente
99

Muy bien
103

Normal
40

Pobre
8

Malo
10

Relación calidad-precio
3.6
Funciones
4.1
Facilidad de uso
3.6
Asistencia al cliente
3.7
78% Un ha recomendado esta aplicación
Aaron B.

Powerful, but complex


Traducir con Google
Walter T.

SFMC

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.


Traducir con Google
Usuario verificado

Streer clear of Marketing Cloud if you're a small company

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.


Traducir con Google
Usuario verificado

Definitely a step up from MailChimp


Traducir con Google
Russell C.

Fantastic Platform For Marketing

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.


Traducir con Google
Aaron B.
Sector: Marketing y publicidad
Tamaño de la empresa: 10,000+ empleados
Traducir a español
Traducir a español

Powerful, but complex

Software usado A diario durante Más de dos años
Revisado el 28/1/2019
Fuente de la reseña: Capterra

Puntos a favor

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Puntos en contra

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Walter T.
Sector: Educación superior
Tamaño de la empresa: 501-1000 empleados
Traducir a español
Traducir a español

SFMC

Software usado Semanalmente durante Más de un año
Revisado el 21/1/2020
Fuente de la reseña: Capterra

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Puntos a favor

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Puntos en contra

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Desglose por calificación

Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 7.0/10

Usuario verificado
Sector: Ocio, viajes y turismo
Tamaño de la empresa: 2-10 empleados
Traducir a español
Traducir a español

Streer clear of Marketing Cloud if you're a small company

Software usado Semanalmente durante 6-12 meses
Revisado el 31/7/2020
Fuente de la reseña: Capterra

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Puntos a favor

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Puntos en contra

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.

There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.

There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 3.0/10

Usuario verificado
Sector: Seguros
Tamaño de la empresa: 201-500 empleados
Traducir a español
Traducir a español

Definitely a step up from MailChimp

Software usado Semanalmente durante 6-12 meses
Revisado el 5/9/2019
Fuente de la reseña: Capterra

Puntos a favor

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Puntos en contra

IT is sometimes hard to organize and sort files

Desglose por calificación

Facilidad de uso

Probabilidad de recomendación: 8.0/10

Russell C.
Sector: Instituciones religiosas
Traducir a español
Traducir a español

Fantastic Platform For Marketing

Software usado A diario durante Más de dos años
Revisado el 5/6/2018
Fuente de la reseña: Capterra

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Puntos a favor

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Puntos en contra

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 8.0/10

Recomendación de usuario
7.6/10
Basado en 260 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de Salesforce Marketing Cloud

Precios de Salesforce Marketing Cloud

A partir de
N/A
Prueba gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
3.6/5
Basado en 260 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de Salesforce Marketing Cloud

Funciones de Salesforce Marketing Cloud

API
Análisis de campaña
Análisis de participación
Análisis en tiempo real
Creación de informes y estadísticas
Creación de marca personalizable
Gestión de campañas
Gestión de contenidos
Importación y exportación de datos
Integración de redes sociales
Integración de terceros
Interfaz para arrastrar y soltar
Marketing de redes sociales
Marketing multicanal
Modelos personalizables
Notificaciones automáticas
Panel de actividades
Pruebas A/B
Segmentación de campañas
Supervisión
Funciones
4.1/5
Basado en 260 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Preguntas frecuentes sobre Salesforce Marketing Cloud

Preguntas frecuentes sobre Salesforce Marketing Cloud

He aquí algunas preguntas frecuentes sobre Salesforce Marketing Cloud.

P. ¿Qué tipo de planes de precios ofrece Salesforce Marketing Cloud?

Salesforce Marketing Cloud ofrece los siguientes planes de precios:

Modelo de precios: Suscripción

Prueba gratis: No disponible

P. ¿Cuáles son las características principales de Salesforce Marketing Cloud?

No tenemos información sobre las características de Salesforce Marketing Cloud

P. ¿Quiénes son los usuarios habituales de Salesforce Marketing Cloud?

Los clientes habituales de Salesforce Marketing Cloud son:

Empresas pequeñas, Empresas Grandes, Empresas medianas

P. ¿Qué idiomas admite Salesforce Marketing Cloud?

Salesforce Marketing Cloud admite los siguientes idiomas:

Alemán, Checo, Chino (simplificado), Chino (tradicional), Coreano, Danés, Español, Finés, Francés, Húngaro, Indonesio, Inglés, Irlandés, Italiano, Japonés, Neerlandés, Noruego, Polaco, Portugués, Ruso, Sueco

P. ¿Qué tipo de planes de precios ofrece Salesforce Marketing Cloud?

Salesforce Marketing Cloud cuenta con los siguientes planes de precios:

Suscripción

P. ¿Salesforce Marketing Cloud es compatible con dispositivos móviles?

Salesforce Marketing Cloud admite los siguientes dispositivos:

iPhone, iPad

P. ¿Con qué otras aplicaciones se integra Salesforce Marketing Cloud?

Salesforce Marketing Cloud se integra con las siguientes aplicaciones:

Alchemer, Bitium, ClickTale, CustomShow, Emma, Instapage, Kapost, Pipeliner CRM, Shipwire, Workfront

P. ¿Qué tipo de asistencia ofrece Salesforce Marketing Cloud?

Salesforce Marketing Cloud ofrece las siguientes opciones de asistencia:

Preguntas frecuentes, Foro, Base de conocimientos, Asistencia en línea, Asistencia telefónica, Tutoriales en vídeo