Salesforce Marketing Cloud
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4 /5 (260 opiniones) ¡Escribe una reseña!Información general sobre Salesforce Marketing Cloud
¿Qué es Salesforce Marketing Cloud?
Conoce Salesforce Marketing Cloud, la solución de marketing líder para aumentar el compromiso con cada consumidor. Usa la gestión de datos de gran alcance para recopilar, organizar y almacenar de forma segura datos de primeras, segundas y terceras partes junto con datos fuera de línea para crear perfiles completos de datos de los consumidores. Adapta cada interacción a lo largo del viaje con tu marca utilizando la inteligencia artificial integrada. Luego, involucra a cada consumidor individual a escala utilizando soluciones de correo electrónico, móviles, publicitarias y sociales líderes en el sector.
Información general sobre Salesforce Marketing Cloud
Precio
Opciones de precios
Funciones de Salesforce Marketing Cloud
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Opiniones de Salesforce Marketing Cloud
Opiniones de Salesforce Marketing Cloud
Powerful, but complex
SFMC
This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.
Streer clear of Marketing Cloud if you're a small company
It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.
There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.
Definitely a step up from MailChimp
Fantastic Platform For Marketing
You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.
Compara con las alternativas según la valoración global
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Powerful, but complex
Puntos a favor
This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.
Puntos en contra
There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.
SFMC
This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.
Puntos a favor
In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.
Puntos en contra
Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.
Streer clear of Marketing Cloud if you're a small company
It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.
There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.
Puntos a favor
I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.
Puntos en contra
First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.
There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.
There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.
Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.
Definitely a step up from MailChimp
Puntos a favor
This software makes it easy to build professional looking emails that add all the information you need with drag and drop
Puntos en contra
IT is sometimes hard to organize and sort files

Fantastic Platform For Marketing
You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.
Puntos a favor
There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.
Puntos en contra
The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.
Compara con las alternativas según las recomendaciones de los usuarios
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Precios de Salesforce Marketing Cloud
Precios de Salesforce Marketing Cloud
Compara las alternativas según la relación calidad-precio
Compara las alternativas
Funciones de Salesforce Marketing Cloud
Funciones de Salesforce Marketing Cloud
Compara con las alternativas según la valoración de características
Compara las alternativas
Categorías
Categorías
Preguntas frecuentes sobre Salesforce Marketing Cloud
Preguntas frecuentes sobre Salesforce Marketing Cloud
He aquí algunas preguntas frecuentes sobre Salesforce Marketing Cloud.
P. ¿Qué tipo de planes de precios ofrece Salesforce Marketing Cloud?
Salesforce Marketing Cloud ofrece los siguientes planes de precios:
Modelo de precios: Suscripción
Prueba gratis: No disponible
P. ¿Cuáles son las características principales de Salesforce Marketing Cloud?
No tenemos información sobre las características de Salesforce Marketing Cloud
P. ¿Quiénes son los usuarios habituales de Salesforce Marketing Cloud?
Los clientes habituales de Salesforce Marketing Cloud son:
Empresas pequeñas, Empresas Grandes, Empresas medianas
P. ¿Qué idiomas admite Salesforce Marketing Cloud?
Salesforce Marketing Cloud admite los siguientes idiomas:
Alemán, Checo, Chino (simplificado), Chino (tradicional), Coreano, Danés, Español, Finés, Francés, Húngaro, Indonesio, Inglés, Irlandés, Italiano, Japonés, Neerlandés, Noruego, Polaco, Portugués, Ruso, Sueco
P. ¿Qué tipo de planes de precios ofrece Salesforce Marketing Cloud?
Salesforce Marketing Cloud cuenta con los siguientes planes de precios:
Suscripción
P. ¿Salesforce Marketing Cloud es compatible con dispositivos móviles?
Salesforce Marketing Cloud admite los siguientes dispositivos:
iPhone, iPad
P. ¿Con qué otras aplicaciones se integra Salesforce Marketing Cloud?
Salesforce Marketing Cloud se integra con las siguientes aplicaciones:
Alchemer, Bitium, ClickTale, CustomShow, Emma, Instapage, Kapost, Pipeliner CRM, Shipwire, Workfront
P. ¿Qué tipo de asistencia ofrece Salesforce Marketing Cloud?
Salesforce Marketing Cloud ofrece las siguientes opciones de asistencia:
Preguntas frecuentes, Foro, Base de conocimientos, Asistencia en línea, Asistencia telefónica, Tutoriales en vídeo