HubSpot Marketing

HubSpot Marketing

Software de ventas y plataforma de marketing entrante

4.5/5 (3993 opiniones)

Información general sobre HubSpot Marketing

¿Qué es HubSpot Marketing?

HubSpot es una plataforma de marketing todo en uno que cubre una amplia gama de características y capacidades. Este software se puede utilizar para realizar, rastrear y medir todas tus actividades de marketing en línea, como blogs, marketing por correo electrónico y marketing en redes sociales. También puedes usar HubSpot para crear páginas de aterrizaje y llamadas a la acción, así como para obtener sugerencias de SEO. Además, HubSpot actúa como un sistema de gestión de contenidos que te permite actualizar el contenido de tu sitio web, optimizarlo para la búsqueda y ajustarlo para dispositivos móviles. Incluso puedes usar la herramienta Smart Content para personalizar tu sitio web para cada visitante.

Información general sobre HubSpot Marketing

Precio

A partir de
USD 50.00/mes

Opciones de precios

Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Funciones de HubSpot Marketing

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Asia, Australia, Brasil, Canadá, China y otros 5, Europa, Alemania, India, Japón, Latinoamérica
Idiomas admitidos
Inglés, Francés, Alemán, Japonés, Portugués, Español

Capturas de pantalla

Captura de pantalla de HubSpot Marketing: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
Captura de pantalla de HubSpot Marketing: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice Captura de pantalla de HubSpot Marketing: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates Captura de pantalla de HubSpot Marketing: Connect HubSpot Marketing with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction Captura de pantalla de HubSpot Marketing: Keep an eye on what customers are saying with HubSpot Marketing's social media monitoring tools Captura de pantalla de HubSpot Marketing: Monitor performance from HubSpot's Marketing Dashboard Captura de pantalla de HubSpot Marketing: Create, optimize and publish blog articles in order to convert readers into leads

Reseñas de HubSpot Marketing

Reseñas de HubSpot Marketing

Calificación general
4.5
/
5 3993 reseñas
Excelente
2335

Muy bien
1343

Media
261

Mediocre
35

Horrible
19

Relación calidad-precio
4.2
Funciones
4.4
Facilidad de uso
4.3
Asistencia al cliente
4.4
92% Un ha recomendado esta aplicación
Taylor D.

An integrated approach to deploy marketing materials and analyze performance.

We saw an initial bump in lead generation when implementing HubSpot. Then, over the course of six months, we saw steady growth - particularly in generating new contacts, leads, and conversions.

The blog integration with landing pages really increased our conversion rate of customers. This made it easy for audiences to learn about our services, then go to the landing page to sign up for a free meeting / demonstration of our services. This really moved the needle in terms of lead gen.

We also saw our social media following grow, not just in overall followers, but also the engagement rate of our followers. Also, HubSpot made it easy to see the most popular content, across every form of marketing. We used this info to shape our overall digital strategy, influencing the type of content we produce.

HubSpots CRM also helped us keep tabs on customers who were most likely to convert to sales. This was especially important, since our business needs truly qualified leads - not just contacts - that we can work through the sales funnel and the buyers journey.

The best benefit though? Keeping all our marketing materials in one place. No more jumping between multiple platforms, programs, and in-app designs. Just one platform. Saves a bunch of time and headaches.


Traducir con Google
Renee P.

Great as one-stop marketing toolkit but has plenty of headaches

This software is insanely complex to learn and use. If you're not technically facile, or if you hate logic puzzles, forget it. The learning curve is steep and they keep adding and changing things so it doesn't really level out. Once you figure out what you're doing, the software is great; it's very powerful and keeps everything really well organized and optimized. But it takes serious dedication and consistency of use across many months to become comfortable and have a level of competence. Their customer support is hit or miss as well. Sometimes you get lucky and there's a person who can quickly resolve your issue. Other times it seems like they have you running in circles and waiting for weeks on something that you can't move forward without. You have to stay on top of them with support tickets: keep nudging and reminding and asking more questions, otherwise things drag on.


Traducir con Google
Tyler F.

HubSpot Review

(1) Fluid trial integration between HubSpot and Salesforc, allowing our company to streamline the sales person to reach out quicker. (2) TONS of data cleanup


Traducir con Google
Avery T.

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.

The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.

All ecommerce platforms MUST avoid signing any contract with HubSpot.


Traducir con Google
Greg H.

Knowledge is everything

Initially, we were just looking for a solution for sending emails, but Hubspot is much more than that. It is a complete business ecosystem but even more than that its a different way of looking at the way you do business. Now every decision we make, we consider if that decision is part of the 'Inbound Methodology'. Hubspot is literally the center (hub) of our business. We are absolutely customer-centric and for us, inbound is the way forward. We are a small team doing big things.


Traducir con Google
Taylor D.
Tamaño de la empresa: 13-50 empleados
Traducir con Google

An integrated approach to deploy marketing materials and analyze performance.

Software usado A diario durante Más de un año
Revisado el 1/8/2018
Fuente de la reseña: Capterra

We saw an initial bump in lead generation when implementing HubSpot. Then, over the course of six months, we saw steady growth - particularly in generating new contacts, leads, and conversions.

The blog integration with landing pages really increased our conversion rate of customers. This made it easy for audiences to learn about our services, then go to the landing page to sign up for a free meeting / demonstration of our services. This really moved the needle in terms of lead gen.

We also saw our social media following grow, not just in overall followers, but also the engagement rate of our followers. Also, HubSpot made it easy to see the most popular content, across every form of marketing. We used this info to shape our overall digital strategy, influencing the type of content we produce.

HubSpots CRM also helped us keep tabs on customers who were most likely to convert to sales. This was especially important, since our business needs truly qualified leads - not just contacts - that we can work through the sales funnel and the buyers journey.

The best benefit though? Keeping all our marketing materials in one place. No more jumping between multiple platforms, programs, and in-app designs. Just one platform. Saves a bunch of time and headaches.

Puntos a favor

The true value of HubSpot Marketing is the integration of every marketing platform. Blogs, email, landing pages, workflows and more can easily be created - and integrated - for an easy to use, all in one marketing portal.

Primarily, my company uses HubSpot to quickly build and publish blog posts. With the built-in social media tool, you can easily share the blog post to your audiences. Then, you can repurpose the content you already created for an email campaign.

Another favorite feature: the landing page builder. With this, you can create beautiful landing pages that make it easy for customers to convert to a sale, or marketing qualified lead.

Another great feature is the analytics tool. You can see the performance of every marketing element in one detailed dashboard. This helps you see what's working - and what's not. This really helped my company put their marketing dollars where they're most influential and impactful.

Puntos en contra

There's only a few drawbacks to HubSpot, from my perspective.

HubSpot works best when you can produce a large amount of content. HubSpot is great at making your content beautiful and effective, but if you're not producing content, you won't get the full value.

Second, the pricing-tier for HubSpot can be a little steep for small businesses without discretionary income. I'd say the service is still worth it, but the investment requires discussion and commitment from the team to be a great investment.

Lastly, HubSpot requires an on boarding fee with each new contract. Now, this on boarding fee isn't huge, but this was a barrier for entry for my company when we first joined. The on boarding process definitely helped my team get the most out of HubSpot, but, as I said, it was a slight hurdle for the team when considering HubSpot.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 9.0/10

Renee P.
Sector: Automatización industrial
Tamaño de la empresa: 13-50 empleados
Traducir con Google

Great as one-stop marketing toolkit but has plenty of headaches

Software usado A diario durante Más de un año
Revisado el 12/12/2019
Fuente de la reseña: Capterra

This software is insanely complex to learn and use. If you're not technically facile, or if you hate logic puzzles, forget it. The learning curve is steep and they keep adding and changing things so it doesn't really level out. Once you figure out what you're doing, the software is great; it's very powerful and keeps everything really well organized and optimized. But it takes serious dedication and consistency of use across many months to become comfortable and have a level of competence. Their customer support is hit or miss as well. Sometimes you get lucky and there's a person who can quickly resolve your issue. Other times it seems like they have you running in circles and waiting for weeks on something that you can't move forward without. You have to stay on top of them with support tickets: keep nudging and reminding and asking more questions, otherwise things drag on.

Puntos a favor

I love the dashboards and that they're fully customizable to what I need to see. The software is clear and easy to use, easy to navigate. There are many built-in tips that serve as great reminders as I'm moving through tasks. The blog and email features are so intuitive in terms of their ability to help you make decisions about SEO and building optimization right into your marketing collateral.

Puntos en contra

You have to keep track of 17 things at once: everything is contingent on something else. Maybe I want to change my CTA but it's embedded on my website, being used in a drip, pulling from a landing page, and connected to 6 blog posts. God help you if you need to make any changes because every element has multiple connections and fixing one thing means upending several others. I usually need to have 4 or 5 HubSpot tabs open at once because I have to keep switching back and forth between them in order to do the piece I'm working on.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 7.0/10

Tyler F.
Sector: Software informático
Tamaño de la empresa: 201-500 empleados
Traducir con Google

HubSpot Review

Software usado A diario durante Más de dos años
Revisado el 2/10/2019
Fuente de la reseña: Capterra

(1) Fluid trial integration between HubSpot and Salesforc, allowing our company to streamline the sales person to reach out quicker. (2) TONS of data cleanup

Puntos a favor

Intuitiveness. We've had several interns throughout the last 2 years of working in HubSpot and they've picked it up easily because of this.

Cloning. Makes it simple if you're only changing one or 2 conditions/criteria in a list or email.

GoToWebinar integration. Key for our monthly webinars.

Variety of ways to create a list/workflow. We work on many different nurture campaigns with different qualifiers for each.

Puntos en contra

It does tend to get buggy from time to time - for example right now I'm experiencing an issue in email when I go to replace a link, it won't paste to the text box, it'll paste outside of the hyperlinked words in the actual email, quite weird.

Desglose por calificación

Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 8.0/10

Avery T.
Sector: Salud, bienestar y deporte
Tamaño de la empresa: 13-50 empleados
Traducir con Google

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Software usado A diario durante Más de un año
Revisado el 2/10/2019
Fuente de la reseña: Capterra

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.

The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.

All ecommerce platforms MUST avoid signing any contract with HubSpot.

Puntos a favor

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Puntos en contra

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.

Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 0.0/10

Greg H.
Sector: Tecnología y servicios de la información
Tamaño de la empresa: 13-50 empleados
Traducir con Google

Knowledge is everything

Software usado A diario durante Más de un año
Revisado el 3/10/2019
Fuente de la reseña: Capterra

Initially, we were just looking for a solution for sending emails, but Hubspot is much more than that. It is a complete business ecosystem but even more than that its a different way of looking at the way you do business. Now every decision we make, we consider if that decision is part of the 'Inbound Methodology'. Hubspot is literally the center (hub) of our business. We are absolutely customer-centric and for us, inbound is the way forward. We are a small team doing big things.

Puntos a favor

It's power. Hubspot gives you total visibility over the buyer's journey. You can easily track the efficacy of your marketing spend. Automations allow a small business to punch above their weight and allows a large business to deal with lots of data. I couldn't imagine our business now without Hubspot.

Puntos en contra

It can seem overwhelming at first. It is not the kind of thing you can just try, dip into and out of. You need to commit and dive in deep. We found it was not great at dealing with multiple brands and the landing page builder sucked.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Recomendación de usuario
8.4/10
Basado en 3993 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de HubSpot Marketing

Precios de HubSpot Marketing

A partir de
USD 50.00/mes
Prueba gratis
Gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
4.2/5
Basado en 3993 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de HubSpot Marketing

Funciones de HubSpot Marketing

API
Análisis de campaña
Análisis de participación
Análisis en tiempo real
Creación de informes y estadísticas
Creación de marca personalizable
Gestión de campañas
Gestión de contenidos
Gestión de email marketing
Importación y exportación de datos
Integración de redes sociales
Integración de terceros
Interfaz para arrastrar y soltar
Marketing multicanal
Modelos personalizables
Notificaciones automáticas
Panel de actividades
Pruebas A/B
Segmentación de campañas
Supervisión
Funciones
4.4/5
Basado en 3993 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Vídeos y tutoriales

Vídeos y tutoriales

Preguntas frecuentes sobre HubSpot Marketing

Preguntas frecuentes sobre HubSpot Marketing

He aquí algunas preguntas frecuentes sobre HubSpot Marketing.

P. ¿Qué tipo de planes de precios ofrece HubSpot Marketing?

HubSpot Marketing ofrece los siguientes planes de precios:

A partir de: USD 50.00/mes

Modelo de precios: Gratis, Suscripción

Prueba gratis: Disponible

P. ¿Cuáles son las características principales de HubSpot Marketing?

No tenemos información sobre las características de HubSpot Marketing

P. ¿Quiénes son los usuarios habituales de HubSpot Marketing?

Los clientes habituales de HubSpot Marketing son:

Trabajadores autónomos, Empresas Grandes, Empresas medianas, Empresas pequeñas

P. ¿Qué idiomas admite HubSpot Marketing?

HubSpot Marketing admite los siguientes idiomas:

Inglés, Francés, Alemán, Japonés, Portugués, Español

P. ¿Qué tipo de planes de precios ofrece HubSpot Marketing?

HubSpot Marketing cuenta con los siguientes planes de precios:

Gratis, Suscripción

P. ¿HubSpot Marketing es compatible con dispositivos móviles?

HubSpot Marketing admite los siguientes dispositivos:

Android, iPhone, iPad

P. ¿Con qué otras aplicaciones se integra HubSpot Marketing?

HubSpot Marketing se integra con las siguientes aplicaciones:

1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive

P. ¿Qué tipo de asistencia ofrece HubSpot Marketing?

HubSpot Marketing ofrece las siguientes opciones de asistencia:

Preguntas frecuentes, Foro, Base de conocimientos, Asistencia en línea, Asistencia telefónica, Tutoriales en vídeo