HubSpot Marketing

Software de ventas y plataforma de marketing entrante

4.5 /5 (4201 opiniones) ¡Escribe una reseña!

Información general sobre HubSpot Marketing

¿Qué es HubSpot Marketing?

HubSpot es una plataforma de marketing todo en uno que cubre una amplia gama de características y capacidades. Este software se puede utilizar para realizar, rastrear y medir todas tus actividades de marketing en línea, como blogs, marketing por correo electrónico y marketing en redes sociales. También puedes usar HubSpot para crear páginas de aterrizaje y llamadas a la acción, así como para obtener sugerencias de SEO. Además, HubSpot actúa como un sistema de gestión de contenidos que te permite actualizar el contenido de tu sitio web, optimizarlo para la búsqueda y ajustarlo para dispositivos móviles. Incluso puedes usar la herramienta Smart Content para personalizar tu sitio web para cada visitante.

Información general sobre HubSpot Marketing

Precio

A partir de
USD 50.00/mes

Opciones de precios

Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Funciones de HubSpot Marketing

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Asia, Australia, Brasil, Canadá, China y otros 5, Europa, Alemania, India, Japón, Latinoamérica
Idiomas admitidos
Inglés, Francés, Alemán, Japonés, Portugués, Español

Capturas de pantalla

Captura de pantalla de HubSpot Marketing: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
Captura de pantalla de HubSpot Marketing: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice Captura de pantalla de HubSpot Marketing: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates Captura de pantalla de HubSpot Marketing: Connect HubSpot Marketing with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction Captura de pantalla de HubSpot Marketing: Keep an eye on what customers are saying with HubSpot Marketing's social media monitoring tools Captura de pantalla de HubSpot Marketing: Monitor performance from HubSpot's Marketing Dashboard Captura de pantalla de HubSpot Marketing: Create, optimize and publish blog articles in order to convert readers into leads

Opiniones de HubSpot Marketing

Opiniones de HubSpot Marketing

Calificación general
4.5
/
5
Excelente
2464

Muy bien
1413

Normal
268

Pobre
37

Malo
19

Relación calidad-precio
4.2
Funciones
4.4
Facilidad de uso
4.3
Asistencia al cliente
4.4
92% Un ha recomendado esta aplicación
Fernando G.

HubSpot Marketing Hub

Me ha ahorrado de tomar el seguimiento de cada correo electrónico.


Sean D.

A platform with a soul— HubSpot keeps marketing human with products built on best practices

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.


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Md masoom R.

Great Marketing Automation Platform.

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.


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Katie F.

Marketing Automation is a Breeze with Hubspot

Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!


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Usuario verificado

A decent tool for marketing automation with a few key issues

Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.


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Fernando G.
Sector: Marketing y publicidad
Tamaño de la empresa: 2-10 empleados

HubSpot Marketing Hub

Software usado A diario durante Prueba gratis
Revisado el 9/5/2020
Fuente de la reseña: Capterra

Me ha ahorrado de tomar el seguimiento de cada correo electrónico.

Puntos a favor

Que esta en español y muy fácil de utilizarlo.

Puntos en contra

Que la mayoría de los cursos que imparten están en el idioma Inglés.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Sean D.
Sector: Software informático
Tamaño de la empresa: 51-200 empleados
Traducir a español

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Software usado A diario durante 6-12 meses
Revisado el 2/8/2019
Fuente de la reseña: Capterra

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Puntos a favor

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Puntos en contra

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 8.0/10

Md masoom R.
Sector: Seguros
Tamaño de la empresa: 501-1000 empleados
Traducir a español

Great Marketing Automation Platform.

Software usado A diario durante Más de dos años
Revisado el 11/6/2019
Fuente de la reseña: Capterra

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Puntos a favor

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Puntos en contra

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 9.0/10

Katie F.
Sector: Ingeniería industrial o mecánica
Tamaño de la empresa: 1001-5000 empleados
Traducir a español

Marketing Automation is a Breeze with Hubspot

Software usado A diario durante Más de dos años
Revisado el 20/5/2020
Fuente de la reseña: Capterra

Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!

Puntos a favor

Marketing Automation in Hubspot is incredible!! I couldn't be happier to work with this platform daily. From creating automated emails to implementing automated workflows - everything within Hubspot is easy peasy. When making the automated emails, it's literally as simple as 1-2-make email- click save for automation - done. I can't imagine it being any more intuitive. Then using the workflows feature that use these automated emails - super simple.

We haven't progressed too much further down the automation rabbit hole than the above, but we'll get there. So if you're a company like ours who is moving a bit slower - but wants to focus on marketing automation - Hubspot is definitely the platform for you.

Puntos en contra

Only issue I've encountered is that Hubspot can be buggy at times. At least twice a month you'll get a notification in the system that your emails aren't sending, or that workflows are being delayed due to "unforeseen circumstances." It can take a day or so to resolve. Not too annoying, but I'd expect this once in a while - not monthly. Seems they have a few kinks to work out.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Usuario verificado
Sector: Edición
Tamaño de la empresa: 51-200 empleados
Traducir a español

A decent tool for marketing automation with a few key issues

Software usado A diario durante Más de dos años
Revisado el 21/6/2018
Fuente de la reseña: Capterra

Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Puntos a favor

The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Puntos en contra

The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 3.0/10

Recomendación de usuario
8.5/10
Basado en 4201 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de HubSpot Marketing

Precios de HubSpot Marketing

A partir de
USD 50.00/mes
Prueba gratis
Gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
4.2/5
Basado en 4201 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de HubSpot Marketing

Funciones de HubSpot Marketing

API
Análisis de campaña
Análisis de participación
Análisis en tiempo real
Creación de informes y estadísticas
Creación de marca personalizable
Gestión de campañas
Gestión de contenidos
Gestión de email marketing
Importación y exportación de datos
Integración de redes sociales
Integración de terceros
Interfaz para arrastrar y soltar
Marketing multicanal
Modelos personalizables
Notificaciones automáticas
Panel de actividades
Pruebas A/B
Segmentación de campañas
Supervisión
Funciones
4.4/5
Basado en 4201 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Vídeos y tutoriales

Vídeos y tutoriales

Preguntas frecuentes sobre HubSpot Marketing

Preguntas frecuentes sobre HubSpot Marketing

He aquí algunas preguntas frecuentes sobre HubSpot Marketing.

P. ¿Qué tipo de planes de precios ofrece HubSpot Marketing?

HubSpot Marketing ofrece los siguientes planes de precios:

A partir de: USD 50.00/mes

Modelo de precios: Gratis, Suscripción

Prueba gratis: Disponible

P. ¿Cuáles son las características principales de HubSpot Marketing?

No tenemos información sobre las características de HubSpot Marketing

P. ¿Quiénes son los usuarios habituales de HubSpot Marketing?

Los clientes habituales de HubSpot Marketing son:

Trabajadores autónomos, Empresas Grandes, Empresas medianas, Empresas pequeñas

P. ¿Qué idiomas admite HubSpot Marketing?

HubSpot Marketing admite los siguientes idiomas:

Inglés, Francés, Alemán, Japonés, Portugués, Español

P. ¿Qué tipo de planes de precios ofrece HubSpot Marketing?

HubSpot Marketing cuenta con los siguientes planes de precios:

Gratis, Suscripción

P. ¿HubSpot Marketing es compatible con dispositivos móviles?

HubSpot Marketing admite los siguientes dispositivos:

Android, iPhone, iPad

P. ¿Con qué otras aplicaciones se integra HubSpot Marketing?

HubSpot Marketing se integra con las siguientes aplicaciones:

1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive

P. ¿Qué tipo de asistencia ofrece HubSpot Marketing?

HubSpot Marketing ofrece las siguientes opciones de asistencia:

Preguntas frecuentes, Foro, Base de conocimientos, Asistencia en línea, Asistencia telefónica, Tutoriales en vídeo