--- description: Información actualizada sobre Metadata. Lee opiniones verificadas y descubre funciones, características, precios y usabilidad. Obtén rápidamente una visión general de ventajas y desventajas. Compara Metadata con productos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Metadata: precios, funciones y opiniones | GetApp México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de generación de leads](/directory/1047/lead-generation/software) > [Metadata](/software/126711/metadata) # Metadata Canonical: https://www.getapp.com.mx/software/126711/metadata Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/126711/metadata?page=2) > Metadata es una solución de automatización de marketing de cuentas (ABM) que ayuda a las empresas a optimizar sus procesos de gestión de estrategias de promoción. Su motor de generación de demanda basado en IA permite a los gerentes mejorar el contenido digital mediante pruebas A/B y segmentación de datos. > > Veredicto: 25 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 25 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.7/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Metadata - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2015 ## Contexto comercial - **Precio inicial**: USD 5,650.00 - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Canadá, Estados Unidos ## Funciones - API - Análisis de campañas - Arrastrar y soltar - Automatización de marketing - Base de datos de contactos - Búsqueda de clientes potenciales - CRM - Captura de clientes potenciales - Creación de informes y estadísticas - Creación de informes/análisis - Generación de clientes potenciales - Gestión de campañas - Gestión de clientes potenciales - Gestión del pipeline - IA y aprendizaje automático - Identificación de cuenta de destino - Importación y exportación de datos - Informes del pipeline - Marketing multicanal - Panel de actividades ## Integraciones (en total: 5) - HubSpot CRM - LinkedIn for Business - Marketo Engage - Meta for Business - Salesforce Marketing Cloud ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 ## Categoría - [Herramientas de generación de leads](https://www.getapp.com.mx/directory/1047/lead-generation/software) ## Categorías relacionadas - [Herramientas de generación de leads](https://www.getapp.com.mx/directory/1047/lead-generation/software) - [Software de marketing de cuentas](https://www.getapp.com.mx/directory/1133/account-based-marketing/software) ## Alternativas 1. [monday.com](https://www.getapp.com.mx/software/91734/monday-com) — 4.6/5 (6035 reviews) 2. [Wrike](https://www.getapp.com.mx/software/9964/wrike) — 4.4/5 (2988 reviews) 3. [Spotler CRM](https://www.getapp.com.mx/software/20468/really-simple-systems-cloud-crm) — 4.4/5 (453 reviews) 4. [EngageBay CRM](https://www.getapp.com.mx/software/113999/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Ortto](https://www.getapp.com.mx/software/100396/autopilot) — 4.6/5 (113 reviews) ## Opiniones ### "The best audience builder & social ad management platform on the market" — 5.0/5 > **Billy** | *19 de septiembre de 2019* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The fact that I can create extremely targeted audiences based on firmographics, intent, etc. It also integrates with my CRM which is really helpful. The onboarding and customer service has been great and very helpful as well. > > **Puntos en contra**: Nothing yet, onboarding and running campaigns have been smooth. > > We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating. ----- ### "Great for account based advertising" — 4.0/5 > **Carlos** | *4 de octubre de 2019* | Software informático | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: They offer flexible ways to targeting your account list on different digital channels. I can optimize and control the investment per campaign/segment. > > **Puntos en contra**: Creating and organizing campaigns is not as easy as other software. > > Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent. ----- ### "Brings in some quality leads but is lacking with Facebook capabilities" — 3.0/5 > **Usuario verificado** | *26 de octubre de 2020* | Servicios financieros | Valoración de la recomendación: 4.0/10 > > **Puntos a favor**: The lead enrichment is great and we have seen some very high quality leads come through our lead gen efforts with Metadata. > > **Puntos en contra**: They told us that they could get almost the exact same quality of leads on Facebook that we do on LinkedIn and we have yet to really see that. The capabilities that they have with Facebook was the reason that we chose to try this out and honestly, right now it's not looking that great. We haven't had very many leads and the ones that have come through don't seem to be on par with LinkedIn for the most part. One other aspect that is frustrating is their team that optimizes your campaigns makes changes almost on a daily basis which never allows the platforms to truly optimize and I think that could be one of the reasons Facebook has not worked as well. We have heard from other companies that they have seen amazing success with this so I am not sure what is going on with ours. Hopefully we can figure it out. Last, the way they set up the experiments is just launching a ton of different campaigns which makes your account look messy and it's hard to really figure out what's what with their naming conventions. > > Overall, I feel that this platform has great potential but they definitely need to be subscribing to the platforms and digital marketing in general best practices. I think that I would try them out at a different company. We have had pretty good service as well, they are responsive but don't always listen or don't make it clear to their internal team some concerns of the clients. ----- ### "A must have for strategic distribution of content\!" — 5.0/5 > **Matt** | *23 de octubre de 2020* | Software informático | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Uncovering a data-driven ideal customer profile (ICP) using the actual opportunity data within salesforce. ICPs shouldn't be developed from the gut or guesswork, and Metadata makes it fast to get an initial read on an ICP using real data. This is essential for successful ABM results. It does require that you have actual customer data so if you're a company still in market validation -- this won't help. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels—and you can have your campaigns up and running in days...which is key when you have goals to hit\! The other feature that's amazing is their ability to match B2B audiences on Facebook. It's often difficult for B2B advertisers to generate meaningful segments, aligned to ABM accounts on Facebook. Metadata opens up this channel for way more effective ABM advertising on that platform. > > **Puntos en contra**: To be successful with Metadata, you need to have an advertising budget that's $10k or more per month, and the wherewithal to stick with testing and optimizing campaigns for a few months. Metadata makes it easy to run thousands of experiments quickly\! But you need budget and a little time to get to success. Also, it's essential that you have a content strategy, and ongoing content development to fuel this platform. These requirements can make it hard for underfunded start-ups with limited resources to get value out of the platform. BUT, if you do have a clear ICP, content for that ICP, and some dollars to put toward getting your message out -- Metadata is a rocketship for strategically distributing content across channels, at every stage of the ICP journey. The platform has some bugs, but their amazing CS team makes up for it because they are VERY responsive and resolve issues fast. > > Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform—it's almost like an agency approach—which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals. ----- ### "Easiest way to execute and scale ABM" — 5.0/5 > **Brandon** | *4 de octubre de 2019* | Software informático | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: I like that I'm able to scale my digital marketing experiments to quickly determine what's working and what's not. We were able to spin up 72 experiments, narrow it down to the most effective 11, then optimize our ad spend with their machine learning, which ultimately accelerated our inbound marketing efforts both for net new names and our target accounts. I feel more confident that we're making data-informed decisions to optimize our marketing mix and build a reliable growth machine for our ABM. I'm really excited to launch more campaigns and try to target different audience segments and influence deals at different stages of the funnel. The onboarding experience was very smooth, and our CSM has been exceptionally knowledgeable and helpful. She's very responsive, well organized and on top of her game. > > **Puntos en contra**: I wish I could build more complex logic into the audience segmentation (like you can in Marketo). Even if you could use boolean search string, that would make the segmentation even more powerful. The second thing I'd like is to be able to match more leads to accounts. For example, if someone converts on a Facebook lead gen form, they could be using their personal email. It's every B2B marketer's dream to automatically enrich that data and match it to the right account. I know this is a lot to ask for in any platform, and I do love that Metadata does enrich data, but in a perfect world, we would be able to match everyone. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/126711/metadata?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.mx/software/126711/metadata) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Datos estructurados