Inzata

Puntos a favor

Inzata allows us to run any report we can think of to analyze our companies data to make better and smarter decisions. You name it and the Inzata platform either already has it or their team of experts is there to help create it or walk you through your alternatives.

I also love the fact that I know when we send them an email or give them a call we are going to have our questions answered promptly. Great customer service.

Puntos en contra

It is hard to teach team members how to effectively build and run reports. There is definitely a learning curve and without some sort of data or technology background it is hard for the standard user to create and filter the data they are trying to see.

It would also be nice to see the ability to manage the data within Inzata easily (Delete records, rename fields, etc.).

Puntos a favor

It's beyond ETL, way beyond. Because you never change the source data, you just map. In fact, you don't map it. In-Zata's AI and machine learning do the mapping, which you can always refine and tweak. You can easily return to any previous state in a complex set of joins and calculations .
In-Zata will build and export a data warehouse for you, if your team is most comfortable in a BI environment. But you'll never need to build cubes or re-run aggregations. In one analysis we used geo fields, household and shape area demographics, attitudes, behaviors and transactions and calculated attributes from internal and 3rd party sources. And they all just lined up. Perfectly.

Puntos en contra

It's still a young product so some of the UIs aren't as intuitive as they might be. Some of the underlying concepts and constructs were unfamiliar. But the In-Zata team made sure to work through our questions, quickly.

Puntos a favor

Inzata creates seamless connections between different sets of data and eliminates hours of manual work for analysts. Inzata's support team has worked with our company to develop any new features and functions that we need to help us with creating visualizations for our data and does it quickly. Their support team is always available to answer our questions and support us in any way (thanks representative).

Puntos en contra

It takes some time to learn how to use the features but they are always available to answer questions, coach you through it and even do it for you if you are in a time crunch. They are also constantly working on making the platform more intuitive.

Puntos a favor

The speed in which you can get from raw data to dashboards is incredible. The ability to interactively build your data model and add additional data sources to it is really something special.

Puntos en contra

I wish this existed back when I rolled out a 120TB Hortonworks cluster.

Puntos a favor

I loved the speed and flexibility. With just a little bit of expertise, you can build just about any data integration, visualization or computation.

Puntos en contra

There's a learning curve. There are particular short codes and special short cuts, like any software, that are inherent to Inzata and not readily accessible to a new user. I've written in HTML, Python, etc. and it wasn't completely natural to start writing out formulas.