--- description: Información actualizada sobre Fixel. Lee opiniones verificadas y descubre funciones, características, precios y usabilidad. Obtén rápidamente una visión general de ventajas y desventajas. Compara Fixel con productos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Fixel: precios, funciones y opiniones | GetApp México 2026 --- Breadcrumb: [Inicio](/) > [Software de plataformas de datos de clientes](/directory/1425/customer-data-platform/software) > [Fixel](/software/117311/fixel) # Fixel Canonical: https://www.getapp.com.mx/software/117311/fixel Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/117311/fixel?page=2) > Fixel es una herramienta de segmentación de público impulsada por inteligencia artificial (IA) para gerentes de campaña y profesionales de marketing. Esta plataforma basada en la nube ayuda a los usuarios a segmentar a los visitantes de su sitio web según su nivel de participación. Se puede usar para el remarketing dinámico y la creación de similaridades basadas en los visitantes que más participan. > > Veredicto: 11 usuarios lo han valorado con **4.8/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.8/5** | 11 Opiniones | | Facilidad de uso | 4.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 5.0/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Fixel - **Ubicación**: Giv'atayim, Israel - **Constitución**: 2017 ## Contexto comercial - **Precio inicial**: USD 99.00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Estados Unidos, India, Israel, Japón, México, Reino Unido ## Funciones - Análisis de campañas - Creación de informes y estadísticas - Gestión de campañas - Personalización - Segmentación de campañas - Segmentación de clientes - Segmentación por público - Seguimiento de la participación - Seguimiento del comportamiento - Third-Party Integrations ## Integraciones (en total: 18) - Adobe Commerce - Drupal - Google Ads - Google Analytics 360 - HubSpot Marketing Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Oracle Data Management Platform - Oracle Eloqua Marketing Automation - Outbrain - Segment - Shopify - Snapchat for Business - Taboola … y 3 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Software de plataformas de datos de clientes](https://www.getapp.com.mx/directory/1425/customer-data-platform/software) ## Alternativas 1. [Klaviyo](https://www.getapp.com.mx/software/105931/klaviyo) — 4.6/5 (528 reviews) 2. [Omnisend](https://www.getapp.com.mx/software/112199/omnisend) — 4.7/5 (836 reviews) 3. [SALESmanago Marketing Automation](https://www.getapp.com.mx/software/100274/salesmanago-marketing-automation) — 4.5/5 (248 reviews) 4. [Apollo.io](https://www.getapp.com.mx/software/122751/apollo-io) — 4.5/5 (393 reviews) 5. [AppsFlyer](https://www.getapp.com.mx/software/119911/appsflyer) — 4.5/5 (138 reviews) ## Opiniones ### "Remarketing on steroids" — 5.0/5 > **Or** | *30 de abril de 2019* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: First and foremost - it delivers big-time. Fixel works exactly as promised - the top quality audience as identified by Fixel consistently shows better results in terms of CPA and ROAS compared to any other remarketing segment. In addition, it's so easy to implement and use\! Just drop a small line of code, sit back and watch ys Fixel start collecting data directly within your marketing platform, ready to be put into good use. And of course - the results... it actually works\! > > **Puntos en contra**: I think the user dashboard can be better, maybe provide a little more information or insights regarding the collected audience. The tools itself does the job perfectly, but it never hurts to have more insights regarding your website visitors. > > Fixel has enabled me to easily segment my website visitors into quality groups scale my campaigns' ROAS very fast while saving me hours of time-consuming analysis trying to figure out the best metrics upon which I should focus. Adding to it the large knowledge base they provide in order to help you get started easily and wonderful customer support, it's one of the simplest and most useful marketing tools I have ever used ----- ### "Takes the guess-work out of remarketing audiences" — 5.0/5 > **Usuario verificado** | *6 de mayo de 2019* | Servicios jurídicos | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: When running remarketing, we used to have only 2 choices - guess what the best-performing audiences would be, or run lengthy post hoc analyses (that might not hold true a month from now) to define our best audiences. Fixel simplified that - no need to spend tons of time creating multiple audiences, no need to run regular analysis - it just finds the best users, in real time, and moves them into intelligently bucketed remarketing lists. The results speak for themselves - higher conversion rates, lower CPL, and - importantly - higher conversion volume because we're finding high-performing users we would have otherwise missed. > > **Puntos en contra**: I'd love to be able to peek under the hood to see the signals used to define audiences, so we can decide if there's a signal we'd like to ignore. > > It's important to note also that the team at Fixel has been super-responsive and able to solve our support requests with no follow-up on our side. ----- ### "Easy to set up, does the heavy lifting for you" — 4.0/5 > **Konstantin** | *11 de mayo de 2019* | Salud, bienestar y deporte | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Easy to implement. Does the segmenting work automatically for you. Integrates well with Google Tag Manager, Facebook and Google Ads\! > > **Puntos en contra**: Initial code implementation can be tricky ----- ### "Segmentation made easy" — 5.0/5 > **Itay** | *6 de mayo de 2019* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: the ease of setting several segments of your website users based on engagement factors > > **Puntos en contra**: it a bit of a black box so although it is working great you are not sure what is the segmentation is based on > > Great for creating retargeting groups and also a great tool to create good quality look-alike seeds (on Facebook) ----- ### "Great product" — 5.0/5 > **Guy** | *30 de abril de 2019* | Internet | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I've been using Fixel for a few months now for my Facebook ads campaigns. It was very easy to implement using GTM and start building audiences based on user behavior on-site. When I started running campaigns using the Fixel audiences I was able to reach a much lower CPA than a standard remarketing campaign. I also use it to expand my reach using lookalike audiences. Bottom line - a great tool to improve targeting on Facebook ads, very efficient and easy to use. > > **Puntos en contra**: Take into consideration you need a certain amount of traffic to get started ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/117311/fixel?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.mx/software/117311/fixel) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados