Klaviyo
Solución de marketing por correo electrónico para plataformas de eCommerce
4.7 /5 (191 opiniones) ¡Escribe una reseña!Información general sobre Klaviyo
¿Qué es Klaviyo?
Klaviyo es una moderna plataforma de marketing que ofrece a las empresas de eCommerce una plataforma única y centralizada desde la cual optimizar sus campañas de marketing. Con la incorporación de integraciones con un solo clic; potentes segmentaciones; seguimiento de sitios web; creación de informes basados en el retorno de la inversión; respuestas automáticas prediseñadas; diseño de correo electrónico mediante función de arrastrar y soltar; campos de actividad personalizados y perfiles de clientes de 360°, Klaviyo tiene como objetivo proporcionar una solución de marketing de eCommerce potente, pero simple.
Con la tecnología de seguimiento web personalizado de Klaviyo, los usuarios pueden segmentar al público y orientar las campañas activadas de manera efectiva y automática en función de los datos del comportamiento y las transacciones que se recopilan sobre el cliente. Con respuestas automáticas por correo electrónico incorporadas, Klaviyo permite que los usuarios automaticen flujos de correo electrónico que se activan ante eventos como el abandono de carritos de compra y el seguimiento de pedidos.
Klaviyo también permite que los usuarios midan el rendimiento de sus campañas de marketing porque facilita la creación de informes y la realización de análisis comprensibles con métricas clave. Desde el panel de Klaviyo, los usuarios pueden comparar el rendimiento actual y pasado de la campaña, ver flujos de actividad en tiempo real y agregar, editar o eliminar otros gráficos de métricas. Las métricas de Klaviyo otorgan a los usuarios la flexibilidad de analizar tendencias en los pedidos, ver cambios en el comportamiento de los clientes, así como realizar un seguimiento del crecimiento de las listas y los segmentos.
Klaviyo admite la integración con múltiples productos de software de eCommerce, procesamiento de pagos y POS (punto de venta, por sus siglas en inglés) como Shopify, Magento y WooCommerce a fin de reunir y utilizar datos basados en el cliente. Además, Klaviyo también tiene una API (interfaz de programación de aplicaciones, por sus siglas en inglés) abierta que permite que los usuarios agreguen integraciones de eCommerce personalizadas. Todas las integraciones de Klaviyo se sincronizan automáticamente para garantizar que los usuarios tengan acceso a los datos más recientes y adecuados para la personalización y la focalización del correo electrónico.
Información general sobre Klaviyo
Precio
Opciones de precios
Funciones de Klaviyo
Medios
Opiniones de Klaviyo
Opiniones de Klaviyo
Better than mailchimp - no question
It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.
My favorite marketing tool
Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.
Marketing Automation with support and deliverability concerns
In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.
I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.
Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...
10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.
Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.
In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.
SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.
But Klaviyo *had* an issue with their email hitting a spam RBL...
When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.
I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.
Then Cyber Monday's failure...
I'm still a K customer for today, but I will probably not be a customer in 60 days.
I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.
Never going back to anything else but Klaviyo
Best ecommerce autoresponder out there
My go to solution for ecommerce clients. It has automation ,good templates and everything else
Compara con las alternativas según la valoración global
Compara las alternativas
Better than mailchimp - no question
Puntos a favor
If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules.
For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder.
You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.
Puntos en contra
While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.
My favorite marketing tool
Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.
Puntos a favor
I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.
Puntos en contra
My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on.
I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.
Marketing Automation with support and deliverability concerns
In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.
I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.
Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...
10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.
Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.
In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.
SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.
But Klaviyo *had* an issue with their email hitting a spam RBL...
When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.
I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.
Then Cyber Monday's failure...
I'm still a K customer for today, but I will probably not be a customer in 60 days.
I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.
Puntos a favor
Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.
Puntos en contra
Deliverability is a concern. Support is slow to respond.
Never going back to anything else but Klaviyo
Puntos a favor
The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.
Puntos en contra
I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.
Best ecommerce autoresponder out there
My go to solution for ecommerce clients. It has automation ,good templates and everything else
Puntos a favor
Robust features that just work. It's a bit getting used to but you can do most of what you want with them
Really good templates for those starting out and experienced as well
Puntos en contra
Their onboarding process could be easier
They have tutorials but they're fuzzy and should be made available with webinars being an option.
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas
Precios de Klaviyo
Precios de Klaviyo
Compara las alternativas según la relación calidad-precio
Compara las alternativas
Funciones de Klaviyo
Funciones de Klaviyo
Compara con las alternativas según la valoración de características
Compara las alternativas
Categorías
Categorías
Preguntas frecuentes sobre Klaviyo
Preguntas frecuentes sobre Klaviyo
He aquí algunas preguntas frecuentes sobre Klaviyo.
P. ¿Qué tipo de planes de precios ofrece Klaviyo?
Klaviyo ofrece los siguientes planes de precios:
A partir de: USD 20.00/mes
Modelo de precios: Gratis, Suscripción
Prueba gratis: Disponible
P. ¿Cuáles son las características principales de Klaviyo?
No tenemos información sobre las características de Klaviyo
P. ¿Quiénes son los usuarios habituales de Klaviyo?
Los clientes habituales de Klaviyo son:
Empresas pequeñas, Empresas Grandes, Trabajadores autónomos, Empresas medianas
P. ¿Qué idiomas admite Klaviyo?
Klaviyo admite los siguientes idiomas:
Inglés
P. ¿Qué tipo de planes de precios ofrece Klaviyo?
Klaviyo cuenta con los siguientes planes de precios:
Gratis, Suscripción
P. ¿Klaviyo es compatible con dispositivos móviles?
No tenemos información sobre los dispositivos compatibles con Klaviyo
P. ¿Con qué otras aplicaciones se integra Klaviyo?
Klaviyo se integra con las siguientes aplicaciones:
CartHook Checkout, Funraise, LeadsBridge, OptinMonster, PayKickstart, Privy, Re:amaze, Smile.io, Sumo, Wisepops
P. ¿Qué tipo de asistencia ofrece Klaviyo?
Klaviyo ofrece las siguientes opciones de asistencia:
Asistencia en línea
It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.