Klaviyo

Solución de marketing por correo electrónico para plataformas de eCommerce

4.7 /5 (191 opiniones) ¡Escribe una reseña!

Información general sobre Klaviyo

¿Qué es Klaviyo?

Klaviyo es una moderna plataforma de marketing que ofrece a las empresas de eCommerce una plataforma única y centralizada desde la cual optimizar sus campañas de marketing. Con la incorporación de integraciones con un solo clic; potentes segmentaciones; seguimiento de sitios web; creación de informes basados en el retorno de la inversión; respuestas automáticas prediseñadas; diseño de correo electrónico mediante función de arrastrar y soltar; campos de actividad personalizados y perfiles de clientes de 360°, Klaviyo tiene como objetivo proporcionar una solución de marketing de eCommerce potente, pero simple.

Con la tecnología de seguimiento web personalizado de Klaviyo, los usuarios pueden segmentar al público y orientar las campañas activadas de manera efectiva y automática en función de los datos del comportamiento y las transacciones que se recopilan sobre el cliente. Con respuestas automáticas por correo electrónico incorporadas, Klaviyo permite que los usuarios automaticen flujos de correo electrónico que se activan ante eventos como el abandono de carritos de compra y el seguimiento de pedidos.

Klaviyo también permite que los usuarios midan el rendimiento de sus campañas de marketing porque facilita la creación de informes y la realización de análisis comprensibles con métricas clave. Desde el panel de Klaviyo, los usuarios pueden comparar el rendimiento actual y pasado de la campaña, ver flujos de actividad en tiempo real y agregar, editar o eliminar otros gráficos de métricas. Las métricas de Klaviyo otorgan a los usuarios la flexibilidad de analizar tendencias en los pedidos, ver cambios en el comportamiento de los clientes, así como realizar un seguimiento del crecimiento de las listas y los segmentos.

Klaviyo admite la integración con múltiples productos de software de eCommerce, procesamiento de pagos y POS (punto de venta, por sus siglas en inglés) como Shopify, Magento y WooCommerce a fin de reunir y utilizar datos basados en el cliente. Además, Klaviyo también tiene una API (interfaz de programación de aplicaciones, por sus siglas en inglés) abierta que permite que los usuarios agreguen integraciones de eCommerce personalizadas. Todas las integraciones de Klaviyo se sincronizan automáticamente para garantizar que los usuarios tengan acceso a los datos más recientes y adecuados para la personalización y la focalización del correo electrónico.

Información general sobre Klaviyo

Precio

A partir de
USD 20.00/mes

Opciones de precios

Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Funciones de Klaviyo

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Estados Unidos
Idiomas admitidos
Inglés

Medios

Klaviyo Dashboard—measure the performance of your marketing campaigns
Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic
Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation
Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms
Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns
Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends
Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder
Vídeo de Klaviyo Captura de pantalla de Klaviyo: Klaviyo Dashboard—measure the performance of your marketing campaigns Captura de pantalla de Klaviyo: Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic Captura de pantalla de Klaviyo: Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation Captura de pantalla de Klaviyo: Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms Captura de pantalla de Klaviyo: Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns Captura de pantalla de Klaviyo: Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends Captura de pantalla de Klaviyo: Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder

Opiniones de Klaviyo

Opiniones de Klaviyo

Calificación general
4.7
/
5
Excelente
142

Muy bien
40

Normal
7

Pobre
0

Malo
2

Relación calidad-precio
4.4
Funciones
4.6
Facilidad de uso
4.4
Asistencia al cliente
4.4
95% Un ha recomendado esta aplicación
Daniel S.

Better than mailchimp - no question

It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.


Traducir con Google
Meghan W.

My favorite marketing tool

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.


Traducir con Google
Jeremy R.

Marketing Automation with support and deliverability concerns

In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.

I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.

Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...

10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.

Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.

In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.

SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.

But Klaviyo *had* an issue with their email hitting a spam RBL...

When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.

I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.

Then Cyber Monday's failure...

I'm still a K customer for today, but I will probably not be a customer in 60 days.

I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.


Traducir con Google
Chris P.

Never going back to anything else but Klaviyo


Traducir con Google
Craige hardel -.

Best ecommerce autoresponder out there

My go to solution for ecommerce clients. It has automation ,good templates and everything else


Traducir con Google
Daniel S.
Sector: Ropa y moda
Tamaño de la empresa: 11-50 empleados
Traducir a español
Traducir a español

Better than mailchimp - no question

Software usado Semanalmente durante 6-12 meses
Revisado el 10/12/2020
Fuente de la reseña: Capterra

It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.

Puntos a favor

If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules.

For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder.

You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

Puntos en contra

While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 9.0/10

Meghan W.
Sector: Alimentación y bebidas
Tamaño de la empresa: 11-50 empleados
Traducir a español
Traducir a español

My favorite marketing tool

Software usado A diario durante 6-12 meses
Revisado el 14/12/2020
Fuente de la reseña: Capterra

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Puntos a favor

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Puntos en contra

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on.

I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Jeremy R.
Sector: Productos cosméticos
Tamaño de la empresa: 2-10 empleados
Traducir a español
Traducir a español

Marketing Automation with support and deliverability concerns

Software usado A diario durante Más de un año
Revisado el 9/12/2016
Fuente de la reseña: Capterra

In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.

I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.

Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...

10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.

Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.

In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.

SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.

But Klaviyo *had* an issue with their email hitting a spam RBL...

When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.

I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.

Then Cyber Monday's failure...

I'm still a K customer for today, but I will probably not be a customer in 60 days.

I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Puntos a favor

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Puntos en contra

Deliverability is a concern. Support is slow to respond.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 5.0/10

Chris P.
Sector: Alimentación y bebidas
Tamaño de la empresa: 11-50 empleados
Traducir a español
Traducir a español

Never going back to anything else but Klaviyo

Software usado A diario durante Más de dos años
Revisado el 29/6/2020
Fuente de la reseña: Capterra

Puntos a favor

The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Puntos en contra

I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 8.0/10

Craige hardel -.
Sector: Marketing y publicidad
Tamaño de la empresa: 2-10 empleados
Traducir a español
Traducir a español

Best ecommerce autoresponder out there

Software usado A diario durante 1-5 meses
Revisado el 26/8/2019
Fuente de la reseña: Capterra

My go to solution for ecommerce clients. It has automation ,good templates and everything else

Puntos a favor

Robust features that just work. It's a bit getting used to but you can do most of what you want with them

Really good templates for those starting out and experienced as well

Puntos en contra

Their onboarding process could be easier

They have tutorials but they're fuzzy and should be made available with webinars being an option.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 9.0/10

Recomendación de usuario
8.8/10
Basado en 191 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de Klaviyo

Precios de Klaviyo

A partir de
USD 20.00/mes
Prueba gratis
Gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
4.4/5
Basado en 191 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de Klaviyo

Funciones de Klaviyo

API
Análisis de campaña
Análisis de participación
Análisis en tiempo real
Creación de informes y estadísticas
Creación de marca personalizable
Gestión de campañas
Gestión de contenidos
Importación y exportación de datos
Integración de redes sociales
Integración de terceros
Interfaz para arrastrar y soltar
Marketing de redes sociales
Marketing multicanal
Modelos personalizables
Notificaciones automáticas
Panel de actividades
Pruebas A/B
Segmentación de campañas
Supervisión
Funciones
4.6/5
Basado en 191 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Preguntas frecuentes sobre Klaviyo

Preguntas frecuentes sobre Klaviyo

He aquí algunas preguntas frecuentes sobre Klaviyo.

P. ¿Qué tipo de planes de precios ofrece Klaviyo?

Klaviyo ofrece los siguientes planes de precios:

A partir de: USD 20.00/mes

Modelo de precios: Gratis, Suscripción

Prueba gratis: Disponible

P. ¿Cuáles son las características principales de Klaviyo?

No tenemos información sobre las características de Klaviyo

P. ¿Quiénes son los usuarios habituales de Klaviyo?

Los clientes habituales de Klaviyo son:

Empresas pequeñas, Empresas Grandes, Trabajadores autónomos, Empresas medianas

P. ¿Qué idiomas admite Klaviyo?

Klaviyo admite los siguientes idiomas:

Inglés

P. ¿Qué tipo de planes de precios ofrece Klaviyo?

Klaviyo cuenta con los siguientes planes de precios:

Gratis, Suscripción

P. ¿Klaviyo es compatible con dispositivos móviles?

No tenemos información sobre los dispositivos compatibles con Klaviyo

P. ¿Con qué otras aplicaciones se integra Klaviyo?

Klaviyo se integra con las siguientes aplicaciones:

CartHook Checkout, Funraise, LeadsBridge, OptinMonster, PayKickstart, Privy, Re:amaze, Smile.io, Sumo, Wisepops

P. ¿Qué tipo de asistencia ofrece Klaviyo?

Klaviyo ofrece las siguientes opciones de asistencia:

Asistencia en línea