Características, reseñas y alternativas de MarcomCentral Enterprise

MarcomCentral Enterprise

Personalizar, gestionar y compartir activos digitales

4.2/5 (67 reseñas)

Información general sobre MarcomCentral Enterprise

MarcomCentral Enterprise es una plataforma basada en la nube para la gestión de marcas y activos digitales, que permite que los usuarios personalicen y distribuyan materiales de marketing y activos de marca mientras gestionan el acceso, la integridad de la marca y el cumplimiento. Puede otorgarse acceso a los materiales personalizables en línea a todos los comercializadores de campo, representantes de ventas, agentes, concesionarios, corredores y distribuidores.

MarcomCentral Enterprise permite que los usuarios personalicen el contenido desde el campo utilizando la ''intranet de marketing'' basada en la Web para acceder a los activos de la marca desde cualquier lugar. El diseño del portal de marketing se puede personalizar y los usuarios pueden habilitar y deshabilitar diferentes niveles de permisos de acceso para garantizar que las personas solo puedan editar y distribuir el contenido al que están autorizados a acceder. Se puede crear contenido personalizado, lo que incluye propuestas, correo directo, html y material publicitario, con reglas para garantizar que se entregue contenido exclusivo a cada destinatario. Se generan automáticamente varios tamaños de anuncios y los archivos se convierten automáticamente en una amplia gama de formatos, incluidos JPEG, PNG, GIF, TIF y PDF.

Los pagos se pueden procesar de forma segura a través de MarcomCentral Enterprise y hay varias opciones de distribución disponibles. El sistema se integra con una amplia gama de otras aplicaciones comerciales, incluida Salesforce.com, que permite la fusión dinámica de datos de clientes con materiales de marketing.

Precio

A partir de
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Opciones de precios
Prueba gratis
Suscripción
Relación calidad-precio

Dispositivos

Tamaño de la empresa

P
M
G

Disponible en los países siguientes

Europa, Estados Unidos

Idiomas admitidos

Inglés

Reseñas de MarcomCentral Enterprise

Calificación general
4.2/5
82% reseñas positivas
25
Excelente
30
Muy bien
11
Media
1
Mediocre
0
Horrible
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MarcomCentral review for Capterra

Software usado A diario durante Más de dos años
Revisado el 20/6/2016
Fuente de la reseña: Capterra

We've had a wonderful experience from set-up, to launch, to support. We've never felt like we were on our own during any stage.

Puntos a favor

This software has truly revolutionized how our sales department can access, customize, order and distribute our marketing material. Although it does still happen, having MarcomCentral has really cut back on the one-off requests that our team used to have to drop everything to address. The system is easy to use and maintain. And, when in doubt regarding anything, we know we have a wonderful support team that we can access at any time.

Puntos en contra

The start up was a bit daunting. The MarcomCentral team was always upfront about the start-up and the amount of time it would/could take. We were ready to run when we actually had to slow down to a crawl until we got all the back end databases set-up. The team did make all of this much easier and stayed with us through every step until we got way more comfortable and tried everything on our own.

Respuesta de MarcomCentral

Thank you for the helpful feedback. You and your team have been a pleasure to work with as well.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

10.0/10
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Creating a more efficient marketing team by reducing one-off creative requests

Software usado A diario durante 6-12 meses
Revisado el 3/1/2018
Fuente de la reseña: Capterra

1. User-friendly portal internal clients are be able to easily adopt and use
2. Template capabilities
3. Designated caregiver access to create and order materials
4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc.
5. Ability to track utilization and costs by department

Puntos a favor

Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.

Puntos en contra

Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.

Respuesta de MarcomCentral

Kelsey,

Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

8.0/10
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Marcom has been enjoyable to work with and has really focused on improving the relationship with us.

Software usado Otro durante Más de un año
Revisado el 4/1/2018
Fuente de la reseña: Capterra

Puntos a favor

Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.

Puntos en contra

I would say the limited variability on the front end UI, without excessive amounts of Dev hours from Marcom or our internal IT team, is a bit of a downside. It did not seem that this was the case during the initial proposal, and we felt a bit misled during the beginning of our relationship with Marcom. However, they have worked with us extensively to mitigate any of the frustrations or concerns we had and continue moving towards a great relationship, and a great overall system. The system is complex, and the organization of the options could use a bit of work, but once you spend some time in the admin portal you are able to get a fairly good grasp of what all of your options are and where everything is located. If you have questions, Marcom's team is always willing to help answer questions or guide you through a process.

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Great product with a lot of capabilities

Software usado A diario durante Más de un año
Revisado el 18/10/2016
Fuente de la reseña: Capterra

Marcom has been a valuable tool for our organization. It allows for many users to access marketing materials in one central location. It's easy for them to use. The functions from searching to downloads and customization make it highly useful. It also alleviates the marketing team from doing one-off requests so they can focus on larger projects while MarComCentral takes care of the daily needs for our sales team.

Puntos a favor

It has a large range of capabilities, including digital downloads, "store front", and it's very customizable.

Puntos en contra

It's pretty cumbersome on the backend for admins to upload and create new material.

Respuesta de MarcomCentral

Hi Mindy,

We are so pleased to hear you appreciate the versatility of our tool and how it has helped your company with initiatives! We are currently working on a new UX and hopefully this will alleviate any cumbersome issues with the backend. Please don't hesitate to ask your BRM for quicker, easier ways to use the tool.

Thanks for the positive review!

The MarcomCentral Team

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

7.0/10
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We had good experience with the product I have used it for about a year and it's fairly simple.

Software usado A diario durante Más de un año
Revisado el 4/1/2018
Fuente de la reseña: Capterra

It's a localized place where users can find collateral and promotional items.

Puntos a favor

I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.

Puntos en contra

The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting.

Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.

Respuesta de MarcomCentral

Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación

7.0/10

Precios de MarcomCentral Enterprise

A partir de
N/A
Opciones de precios
Prueba gratis
Suscripción
Relación calidad-precio

Funciones de MarcomCentral Enterprise

  • Creación de informes y estadísticas
  • Modelos personalizables
  • Supervisión

  • API
  • Análisis de campaña
  • Análisis de participación
  • Análisis en tiempo real
  • Creación de marca personalizable
  • Datos en tiempo real
  • Etiquetado
  • Gestión de campañas
  • Gestión de contenidos
  • Importación y exportación de datos
  • Integración de redes sociales
  • Integración de terceros
  • Interfaz para arrastrar y soltar
  • Marketing de redes sociales
  • Marketing multicanal
  • Panel de actividades
  • Pruebas A/B

Preguntas frecuentes sobre MarcomCentral Enterprise

He aquí algunas preguntas frecuentes sobre MarcomCentral Enterprise.

P. ¿Qué tipo de planes de precios ofrece MarcomCentral Enterprise?

MarcomCentral Enterprise ofrece los siguientes planes de precios:

Modelo de precios: Suscripción

Prueba gratis: No disponible

P. ¿Cuáles son las características principales de MarcomCentral Enterprise?

No tenemos información sobre las características de MarcomCentral Enterprise

P. ¿Quiénes son los usuarios habituales de MarcomCentral Enterprise?

Los clientes habituales de MarcomCentral Enterprise son:

Empresas Grandes, Empresas medianas

P. ¿Qué idiomas admite MarcomCentral Enterprise?

MarcomCentral Enterprise admite los siguientes idiomas:

Inglés

P. ¿Qué tipo de planes de precios ofrece MarcomCentral Enterprise?

MarcomCentral Enterprise cuenta con los siguientes planes de precios:

Suscripción

P. ¿MarcomCentral Enterprise es compatible con dispositivos móviles?

No tenemos información sobre los dispositivos compatibles con MarcomCentral Enterprise

P. ¿Con qué otras aplicaciones se integra MarcomCentral Enterprise?

MarcomCentral Enterprise se integra con las siguientes aplicaciones:

Birst, Marketo, Microsoft Powerpoint, Oracle Eloqua, Salesforce Marketing Cloud

P. ¿Qué nivel de compatibilidad ofrece MarcomCentral Enterprise?

MarcomCentral Enterprise ofrece las siguientes opciones de asistencia:

Foro, Asistencia en línea, Asistencia telefónica, Tutoriales en vídeo