--- description: Información actualizada sobre Hotjar. Lee opiniones verificadas y descubre funciones, características, precios y usabilidad. Obtén rápidamente una visión general de ventajas y desventajas. Compara Hotjar con productos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Hotjar: precios, funciones y opiniones | GetApp México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Hotjar](/software/101789/hotjar) # Hotjar Canonical: https://www.getapp.com.mx/software/101789/hotjar Page: 1 / 23\ Siguiente: [Next page](https://www.getapp.com.mx/software/101789/hotjar?page=2) > Hotjar va más allá de los análisis web tradicionales para comprender lo que hacen realmente los visitantes en el sitio. > > Verdict: Rated **4.6/5** by 539 users. Top-rated for **Probabilidad de recomendación**. ----- ## Quick Stats & Ratings | Metric | Calificación | Detail | | **En general** | **4.6/5** | 539 Opiniones | | Facilidad de uso | 4.6/5 | Based on overall reviews | | Asistencia al cliente | 4.5/5 | Based on overall reviews | | Relación calidad-precio | 4.4/5 | Based on overall reviews | | Funciones | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Precio inicial**: USD 39.00 - **Modelo de precios**: (Free version available) (Prueba gratis) - **Target Audience**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, portugués de Brasil - **Available Countries**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice and 208 more ## Funciones - A/B Testing - API - Aleatorización - Alertas de secciones ambiguas - Alertas y notificaciones - Anotaciones - Análisis comparativo y cualitativo - Análisis de búsquedas de usuarios - Análisis de comportamientos - Análisis de comportamientos - Análisis de elementos - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis de texto - Análisis del embudo - Análisis estadístico - Análisis visual - Arrastrar y soltar - Asistencia por vídeo ## Integrations (72 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 57 more integrations ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de análisis web](https://www.getapp.com.mx/directory/109/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.getapp.com.mx/directory/109/web-analytics/software) - [Herramientas de mapas de calor](https://www.getapp.com.mx/directory/1293/heatmap/software) - [Software para encuestas](https://www.getapp.com.mx/directory/234/survey/software) - [Software de gestión de experiencia del cliente](https://www.getapp.com.mx/directory/601/customer-experience/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.com.mx/directory/602/marketing-analytics/software) ## Alternativas 1. [Lucky Orange](https://www.getapp.com.mx/software/112955/lucky-orange) — 4.7/5 (260 reviews) 2. [Tableau](https://www.getapp.com.mx/software/90797/tableau-software) — 4.6/5 (2347 reviews) 3. [Mouseflow](https://www.getapp.com.mx/software/91246/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.getapp.com.mx/software/116603/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.getapp.com.mx/software/108697/smartlook) — 4.7/5 (136 reviews) ## Opiniones ### "Hotjar Really Helped Us Leverage Our Business\!" — 5.0/5 > **Ratish** | *5 de diciembre de 2018* | Marketing y publicidad | Recommendation rating: 10.0/10 > > **Puntos a favor**: Have been using Hotjar for more than a couple of years and is the opinion on the tool 1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters. 2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns. 3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly. 4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content. 5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website. 6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic. 7. Multiple filter feature saves our time in analyzing the important pages and metrics. 8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow. 9. Hotjar can be used by any team member like Digital Marketers, Support Agent > > **Puntos en contra**: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option. > > My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE\! ----- ### "Great but too expensive" — 4.0/5 > **Usuario verificado** | *23 de junio de 2024* | Marketing y publicidad | Recommendation rating: 8.0/10 > > **Puntos a favor**: It gives you so much insights into how your visitors behave and think. > > **Puntos en contra**: The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one. > > Hotjar is amazing but way overpriced. I rather use screen recordings and heatmaps from Microsoft Clarity (which is free) and only use Hotjar for on-site surveys etc. ----- ### "Does what it needs to do" — 3.0/5 > **Usuario verificado** | *4 de diciembre de 2018* | Medios de difusión | Recommendation rating: 7.0/10 > > **Puntos a favor**: We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful. > > **Puntos en contra**: The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM. > > We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial. ----- ### "The greatest resource for businesses conducting online transactions is Hotjar." — 5.0/5 > **Md. Tanvir Bin** | *7 de noviembre de 2023* | Administración educativa | Recommendation rating: 10.0/10 > > **Puntos a favor**: For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website. Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative. One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics. > > **Puntos en contra**: A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth. Predictive analytics, which could be useful in predicting user behavior, is not available in the software. > > The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use. ----- ### "Excellent for website visitor tracking and future decision making." — 5.0/5 > **Rezaul** | *26 de octubre de 2022* | Investigación | Recommendation rating: 10.0/10 > > **Puntos a favor**: The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form. > > **Puntos en contra**: Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more. > > As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business. The data is promptly updated to our HotJar account as clients submit their answers, allowing me to analyze it right away. ----- Page: 1 / 23\ Siguiente: [Next page](https://www.getapp.com.mx/software/101789/hotjar?page=2) ## Links - [View on GetApp](https://www.getapp.com.mx/software/101789/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data