Información general sobre Quantcast
¿Qué es Quantcast?
Quantcast offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms, including both web and mobile. The app comes in two parts, Quantcast Measure and Quantcast Advertise, the former is provided for free and offers complete audience demographic and geographic profiles for your websites and mobile apps, as well as your competition's. Quantcast Advertise is a paid-for solution that uses data from Quantcast Measure to provide predictive intelligence pertaining to customer journeys and paths. Quantcast Measure allows you to see details such as the number of mobile app users, visits and page views for a specific period of time. You can see the audience demographic broken down by gender, age, number of children, income, education, ethnicity, political affiliation and political engagement. You can also see audience interests, other sites your audience visit, and sources of audience traffic. Further audience insights include the return usage of logged in users, app installs & upgrades, and user retention. All data garnered by Quantcast about your web sites and apps can be published live on the Quantcast platform to showcase to advertisers and partners.Información general sobre Quantcast
Precio
Opciones de precios
Quantcast Measure is provided for free, for everyone; and with premium features available for our Enterprise customers.
Quantcast Advertise is provided on a quote-per-customer basis.
Funciones de Quantcast
Capturas de pantalla
Reseñas de Quantcast
Reseñas de Quantcast
Quantcast is essential for a good marketing campaign
Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. I do not know how they presented mishaps during the agreements of the saying. The platform has shown to have a quite correct and functional deployment. It is very adaptable for any type of cellular devices as well as for laptop. Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company. It has fascinated us.
Quantcast Is An Incredible Programmatic Display & Retargeting Partner
We realize the benefits of strong performance direct response campaigns from a wide variety of clients.
Baseline Audience Insights Needed For Any Web Site
I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.
Quantcast Measure and advertising platform is one of the most trusted platforms we use.
ROI increases
Quantcast Measure, analytic tool and it offers audience measurement solution
Compara con las alternativas según la valoración global
Compara las alternativas
Quantcast is essential for a good marketing campaign
Puntos a favor
Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies.
Puntos en contra
The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.
Quantcast Is An Incredible Programmatic Display & Retargeting Partner
We realize the benefits of strong performance direct response campaigns from a wide variety of clients.
Puntos a favor
We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.
Puntos en contra
My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.
Baseline Audience Insights Needed For Any Web Site
I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.
Puntos a favor
I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.
Puntos en contra
In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.
Quantcast Measure and advertising platform is one of the most trusted platforms we use.
ROI increases
Puntos a favor
The amount of data collection and segmentation within your website is very powerful. Not only should every marketer know about quantcast but should be a procedure to look at data before any integration of campaigns.
Puntos en contra
I would like to see more data segmentation and more access to case studies in their archives. Their academy for RTB is outdated.
Quantcast Measure, analytic tool and it offers audience measurement solution
Puntos a favor
Besides classic measurements such as traffic, frequency, demographics and geography this service offers some new interesting reports. These reports are about shopping interests, media interests, business and occupation of your customers. It gives you more information of your customer’s preferences. Also as a different product it has “Quantcast measure for Apps”. This service provides you with free tracking of mobile application usage of iOS and Android devices. This service also has different kind of reports. They include the following information: app traffic, site visit frequency, app version, top countries where app used and much more. The installation is easy.
Puntos en contra
Interface could be more "user friendly", i've got confused with it, mostly in the beggining of usage.
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas
Precios de Quantcast
Precios de Quantcast
Quantcast Measure is provided for free, for everyone; and with premium features available for our Enterprise customers.
Quantcast Advertise is provided on a quote-per-customer basis.
Quantcast Measure is provided for free, for everyone; and with premium features available for our Enterprise customers.
Quantcast Advertise is provided on a quote-per-customer basis.
Compara las alternativas según la relación calidad-precio
Compara las alternativas
Funciones de Quantcast
Funciones de Quantcast
Compara con las alternativas según la valoración de características
Compara las alternativas
Categorías
Categorías
Vídeos y tutoriales
Vídeos y tutoriales
Más información sobre Quantcast
Más información sobre Quantcast
Funciones principales de Quantcast
- Analyzing return visits
- Audience geographic data
- Audience interests/ lifestyle reports
- Benchmarking feature for app loyalty
- Compete audience demographic analysis
- Competitor website traffic comparison
- Custom audience segments
- Data from +100 million web and mobile platforms
- Insights on any content or ad inventory
- Measure audience for specific content
- Measure audience trends and usage
- Multi-platform analysis - web sites & mobile apps
- Post-campaign audience reports
- Publish and promote your stats
- Quantcast Advertise for Marketers
- Quantcast Measure API
- Quantcast Measure for Apps
- See app installs & upgrades
- See top devices for all apps & versions
- Similar websites your audience frequent
Beneficios
Preguntas frecuentes sobre Quantcast
Preguntas frecuentes sobre Quantcast
He aquí algunas preguntas frecuentes sobre Quantcast.
P. ¿Qué tipo de planes de precios ofrece Quantcast?
Quantcast ofrece los siguientes planes de precios:
Modelo de precios: Gratis
Prueba gratis: No disponible
Quantcast Measure is provided for free, for everyone; and with premium features available for our Enterprise customers. Quantcast Advertise is provided on a quote-per-customer basis.
P. ¿Cuáles son las características principales de Quantcast?
Quantcast ofrece las siguientes características:
- Analyzing return visits
- Audience geographic data
- Audience interests/ lifestyle reports
- Benchmarking feature for app loyalty
- Compete audience demographic analysis
- Competitor website traffic comparison
- Custom audience segments
- Data from +100 million web and mobile platforms
- Insights on any content or ad inventory
- Measure audience for specific content
- Measure audience trends and usage
- Multi-platform analysis - web sites & mobile apps
- Post-campaign audience reports
- Publish and promote your stats
- Quantcast Advertise for Marketers
- Quantcast Measure API
- Quantcast Measure for Apps
- See app installs & upgrades
- See top devices for all apps & versions
- Similar websites your audience frequent
P. ¿Quiénes son los usuarios habituales de Quantcast?
Los clientes habituales de Quantcast son:
Empresas Grandes, Empresas medianas, Empresas pequeñas
P. ¿Qué idiomas admite Quantcast?
Quantcast admite los siguientes idiomas:
Inglés, Francés, Alemán, Italiano, Sueco
P. ¿Qué tipo de planes de precios ofrece Quantcast?
Quantcast cuenta con los siguientes planes de precios:
Gratis
P. ¿Quantcast es compatible con dispositivos móviles?
No tenemos información sobre los dispositivos compatibles con Quantcast
P. ¿Con qué otras aplicaciones se integra Quantcast?
Quantcast se integra con las siguientes aplicaciones:
Cyfe, Infinity, LiveRamp IdentityLink, MobiLoud, TapClicks
P. ¿Qué tipo de asistencia ofrece Quantcast?
Quantcast ofrece las siguientes opciones de asistencia:
Asistencia en línea
Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. I do not know how they presented mishaps during the agreements of the saying. The platform has shown to have a quite correct and functional deployment. It is very adaptable for any type of cellular devices as well as for laptop. Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company. It has fascinated us.