BenchmarkONE
CRM y marketing para pequeñas empresas y agencias de marketing.
4.4 /5 (150 opiniones) ¡Escribe una reseña!Información general sobre BenchmarkONE
¿Qué es BenchmarkONE?
Hatchbuck es una plataforma integrada de automatización de marketing y CRM cuyo objetivo es ayudar a los usuarios a supervisar y mantener de manera más efectiva a sus clientes potenciales y existentes. Con las herramientas de CRM, marketing por correo electrónico y automatización de marketing todo en uno, los usuarios pueden generar más negocios, organizar sus contactos, aumentar las tasas de respuesta y ver su progreso de un vistazo. Hatchbuck ayuda a estar siempre al tanto de todas las oportunidades de negocio.
A diferencia de otras soluciones de automatización de marketing y CRM comercializadas para pequeñas empresas, Hatchbuck es fácil de aprender y fácil de usar, incluso para los propietarios de pequeñas empresas más ocupados. Se implementa en cuestión de horas, no semanas. También es muy asequible para pequeñas empresas.
Cuando se dirige una pequeña empresa con un presupuesto ajustado, toda ayuda se agradece. Su amable equipo de asistencia siempre está ahí cuando los clientes lo necesitan. Está compuesto por personas reales.
Información general sobre BenchmarkONE
Precio
Opciones de precios
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Opiniones de BenchmarkONE
Opiniones de BenchmarkONE
The happy lil' secret in the automated marketing world!
Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.
Hatchbuck hits a sweet spot
Sales engagement and qualification
Product Update 2017: untested, too many bugs, makes customers lose credibility as features...
Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.
Haven't had a bad experience with it yet, awesome CRM
Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.
Hatchbuck power user going on third year...
There are tons of cloud-based CRM platforms out there to choose from. None offer the full package and scope of mail marketing and contact traceability that Hatchbuck offers. The competition costs much more and offers much less.
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The happy lil' secret in the automated marketing world!
Puntos a favor
Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!
Puntos en contra
A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(
Hatchbuck hits a sweet spot
Sales engagement and qualification
Puntos a favor
Very good value for the money. The scoring is very helpful in qualifying prospects and interest.
Puntos en contra
Not much. It hits the highlights and is affordable.
Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work
Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.
Puntos a favor
Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy
Puntos en contra
Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah.
Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah.
Search (contacts) doesn't find contacts.
And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah.
I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

Haven't had a bad experience with it yet, awesome CRM
Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.
Puntos a favor
Email Drop Campaigns
Email Templates Provided
Easy to Use
Puntos en contra
The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once.
Hatchbuck power user going on third year...
There are tons of cloud-based CRM platforms out there to choose from. None offer the full package and scope of mail marketing and contact traceability that Hatchbuck offers. The competition costs much more and offers much less.
Puntos a favor
Email campaign tracking, social network linking, deal tracking, open, click, and interaction charting. No CRM since Goldmine in the 90's has made it so easy to create email campaigns on the fly based on contact response and interaction. And Goldmine was (and still is) ridiculously cumbersome and expensive to use, program, and manage. Hatchbuck is not. And unlike Constant Contact, the emails that go out through Hatchbuck don't look canned...they look like they could be one-off emails sent from one human to another.
Puntos en contra
It isn't an email client, meaning, you can't send and receive emails using Hatchbuck. The Task reminder functionality isn't awesome. I'm not a huge fan of teal...you can't tweet directly from Hatchbuck...I'm reaching now...
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Precios de BenchmarkONE
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Funciones de BenchmarkONE
Funciones de BenchmarkONE
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Categorías
Preguntas frecuentes sobre BenchmarkONE
Preguntas frecuentes sobre BenchmarkONE
He aquí algunas preguntas frecuentes sobre BenchmarkONE.
P. ¿Qué tipo de planes de precios ofrece BenchmarkONE?
BenchmarkONE ofrece los siguientes planes de precios:
A partir de: USD 39.00/mes
Modelo de precios: Gratis, Suscripción
Prueba gratis: Disponible
P. ¿Cuáles son las características principales de BenchmarkONE?
No tenemos información sobre las características de BenchmarkONE
P. ¿Quiénes son los usuarios habituales de BenchmarkONE?
Los clientes habituales de BenchmarkONE son:
Empresas pequeñas
P. ¿Qué idiomas admite BenchmarkONE?
BenchmarkONE admite los siguientes idiomas:
Inglés
P. ¿BenchmarkONE es compatible con dispositivos móviles?
No tenemos información sobre los dispositivos compatibles con BenchmarkONE
P. ¿Con qué otras aplicaciones se integra BenchmarkONE?
BenchmarkONE se integra con las siguientes aplicaciones:
BigCommerce, CallTrackingMetrics, DevHub, HoneyBook, Retently, SurveyMonkey, Twitter, Wordpress, Xero, appointlet
P. ¿Qué tipo de asistencia ofrece BenchmarkONE?
BenchmarkONE ofrece las siguientes opciones de asistencia:
Base de conocimientos, Asistencia telefónica, Tutoriales en vídeo, Preguntas frecuentes, Asistencia en línea, Foro
Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.