BenchmarkONE

CRM y marketing para pequeñas empresas y agencias de marketing.

4.4 /5 (150 opiniones) ¡Escribe una reseña!

Información general sobre BenchmarkONE

¿Qué es BenchmarkONE?

Hatchbuck es una plataforma integrada de automatización de marketing y CRM cuyo objetivo es ayudar a los usuarios a supervisar y mantener de manera más efectiva a sus clientes potenciales y existentes. Con las herramientas de CRM, marketing por correo electrónico y automatización de marketing todo en uno, los usuarios pueden generar más negocios, organizar sus contactos, aumentar las tasas de respuesta y ver su progreso de un vistazo. Hatchbuck ayuda a estar siempre al tanto de todas las oportunidades de negocio.

A diferencia de otras soluciones de automatización de marketing y CRM comercializadas para pequeñas empresas, Hatchbuck es fácil de aprender y fácil de usar, incluso para los propietarios de pequeñas empresas más ocupados. Se implementa en cuestión de horas, no semanas. También es muy asequible para pequeñas empresas.

Cuando se dirige una pequeña empresa con un presupuesto ajustado, toda ayuda se agradece. Su amable equipo de asistencia siempre está ahí cuando los clientes lo necesitan. Está compuesto por personas reales.

Información general sobre BenchmarkONE

Precio

A partir de
USD 39.00/mes

Opciones de precios

Prueba gratis
Gratis
Suscripción
Relación calidad-precio

Funciones de BenchmarkONE

Dispositivos
Tamaño de la empresa
P M G
Disponible en los países siguientes
Estados Unidos, Canadá
Idiomas admitidos
Inglés

Medios

Watch cold leads become engaged prospects and new sales opportunities on the marketing dashboard.
The sales dashboard gives salespeople and managers insight into progress and activity.
Track your tasks so you never let a hot lead fall through the cracks.
Reports provide insight into valuable metrics.
The email library is stocked with predesigned templates. You're just a few clicks away from sending your next newsletter or promotion.
Drag and drop email editor makes it easy to build emails from scratch, or to modify existing templates.
See a detailed history of every relationship and take action in contact profiles.
Nurture new and existing leads with the campaign builder.Use emails, tasks, notifications and more to intelligently automate follow-up.
Manage contacts in the simple to use CRM database.
Captura de pantalla de BenchmarkONE: Watch cold leads become engaged prospects and new sales opportunities on the marketing dashboard. Captura de pantalla de BenchmarkONE: The sales dashboard gives salespeople and managers insight into progress and activity. Captura de pantalla de BenchmarkONE: Track your tasks so you never let a hot lead fall through the cracks. Captura de pantalla de BenchmarkONE: Reports provide insight into valuable metrics. Captura de pantalla de BenchmarkONE: The email library is stocked with predesigned templates. You're just a few clicks away from sending your next newsletter or promotion. Captura de pantalla de BenchmarkONE: Drag and drop email editor makes it easy to build emails from scratch, or to modify existing templates. Captura de pantalla de BenchmarkONE: See a detailed history of every relationship and take action in contact profiles. Captura de pantalla de BenchmarkONE: Nurture new and existing leads with the campaign builder.Use emails, tasks, notifications and more to intelligently automate follow-up. Captura de pantalla de BenchmarkONE: Manage contacts in the simple to use CRM database.

Opiniones de BenchmarkONE

Opiniones de BenchmarkONE

Calificación general
4.4
/
5
Excelente
87

Muy bien
52

Normal
8

Pobre
1

Malo
2

Relación calidad-precio
4.4
Funciones
4.2
Facilidad de uso
4.5
Asistencia al cliente
4.6
93% Un ha recomendado esta aplicación
George G.

The happy lil' secret in the automated marketing world!

Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.


Traducir con Google
Peter P.

Hatchbuck hits a sweet spot

Sales engagement and qualification


Traducir con Google
Christoph K.

Product Update 2017: untested, too many bugs, makes customers lose credibility as features...

Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.


Traducir con Google
Pat K.

Haven't had a bad experience with it yet, awesome CRM

Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.


Traducir con Google
Bob S.

Hatchbuck power user going on third year...

There are tons of cloud-based CRM platforms out there to choose from. None offer the full package and scope of mail marketing and contact traceability that Hatchbuck offers. The competition costs much more and offers much less.


Traducir con Google
George G.
Sector: Consultoría de gestión
Tamaño de la empresa: 201-500 empleados
Traducir a español
Traducir a español

The happy lil' secret in the automated marketing world!

Software usado A diario durante Más de dos años
Revisado el 25/7/2018
Fuente de la reseña: Capterra

Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.

Puntos a favor

Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

Puntos en contra

A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Peter P.
Sector: Comercio minorista
Tamaño de la empresa: 2-10 empleados
Traducir a español
Traducir a español

Hatchbuck hits a sweet spot

Software usado Mensualmente durante Más de dos años
Revisado el 6/2/2020
Fuente de la reseña: Capterra

Sales engagement and qualification

Puntos a favor

Very good value for the money. The scoring is very helpful in qualifying prospects and interest.

Puntos en contra

Not much. It hits the highlights and is affordable.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 9.0/10

Christoph K.
Sector: Consultoría de gestión
Tamaño de la empresa: 2-10 empleados
Traducir a español
Traducir a español

Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work

Software usado A diario durante 6-12 meses
Revisado el 18/5/2017
Fuente de la reseña: SoftwareAdvice

Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.

Puntos a favor

Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

Puntos en contra

Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah.

Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah.

Search (contacts) doesn't find contacts.

And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah.

I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 2.0/10

Pat K.
Sector: Propiedad inmobiliaria
Tamaño de la empresa: 2-10 empleados
Traducir a español
Traducir a español

Haven't had a bad experience with it yet, awesome CRM

Software usado A diario durante Más de dos años
Revisado el 1/11/2018
Fuente de la reseña: Capterra

Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.

Puntos a favor

Email Drop Campaigns
Email Templates Provided
Easy to Use

Puntos en contra

The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once.

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Probabilidad de recomendación: 10.0/10

Bob S.
Sector: Almacenamiento
Tamaño de la empresa: 201-500 empleados
Traducir a español
Traducir a español

Hatchbuck power user going on third year...

Revisado el 10/9/2015
Fuente de la reseña: GetApp

There are tons of cloud-based CRM platforms out there to choose from. None offer the full package and scope of mail marketing and contact traceability that Hatchbuck offers. The competition costs much more and offers much less.

Puntos a favor

Email campaign tracking, social network linking, deal tracking, open, click, and interaction charting. No CRM since Goldmine in the 90's has made it so easy to create email campaigns on the fly based on contact response and interaction. And Goldmine was (and still is) ridiculously cumbersome and expensive to use, program, and manage. Hatchbuck is not. And unlike Constant Contact, the emails that go out through Hatchbuck don't look canned...they look like they could be one-off emails sent from one human to another.

Puntos en contra

It isn't an email client, meaning, you can't send and receive emails using Hatchbuck. The Task reminder functionality isn't awesome. I'm not a huge fan of teal...you can't tweet directly from Hatchbuck...I'm reaching now...

Desglose por calificación

Relación calidad-precio
Facilidad de uso
Asistencia al cliente

Recomendación de usuario
8.6/10
Basado en 150 valoraciones de usuarios
Compara con las alternativas según las recomendaciones de los usuarios
Compara las alternativas

Precios de BenchmarkONE

Precios de BenchmarkONE

A partir de
USD 39.00/mes
Prueba gratis
Gratis
Suscripción
Relación calidad-precio
Relación calidad-precio
4.4/5
Basado en 150 valoraciones de usuarios
Compara las alternativas según la relación calidad-precio
Compara las alternativas

Funciones de BenchmarkONE

Funciones de BenchmarkONE

API
Base de datos de clientes
Campos personalizables
Creación de informes personalizables
Creación de informes y estadísticas
Creación de marca personalizable
Datos en tiempo real
Encuestas y comentarios
Gestión de calendarios
Gestión de contactos
Importación y exportación de datos
Integración de correo electrónico
Integración de redes sociales
Integración de terceros
Modelos personalizables
Notificaciones automáticas
Pagos electrónicos
Panel de actividades
Recordatorios
Seguimiento de actividades
Funciones
4.2/5
Basado en 150 valoraciones de usuarios
Compara con las alternativas según la valoración de características
Compara las alternativas

Categorías

Preguntas frecuentes sobre BenchmarkONE

Preguntas frecuentes sobre BenchmarkONE

He aquí algunas preguntas frecuentes sobre BenchmarkONE.

P. ¿Qué tipo de planes de precios ofrece BenchmarkONE?

BenchmarkONE ofrece los siguientes planes de precios:

A partir de: USD 39.00/mes

Modelo de precios: Gratis, Suscripción

Prueba gratis: Disponible

P. ¿Cuáles son las características principales de BenchmarkONE?

No tenemos información sobre las características de BenchmarkONE

P. ¿Quiénes son los usuarios habituales de BenchmarkONE?

Los clientes habituales de BenchmarkONE son:

Empresas pequeñas

P. ¿Qué idiomas admite BenchmarkONE?

BenchmarkONE admite los siguientes idiomas:

Inglés

P. ¿BenchmarkONE es compatible con dispositivos móviles?

No tenemos información sobre los dispositivos compatibles con BenchmarkONE

P. ¿Con qué otras aplicaciones se integra BenchmarkONE?

BenchmarkONE se integra con las siguientes aplicaciones:

BigCommerce, CallTrackingMetrics, DevHub, HoneyBook, Retently, SurveyMonkey, Twitter, Wordpress, Xero, appointlet

P. ¿Qué tipo de asistencia ofrece BenchmarkONE?

BenchmarkONE ofrece las siguientes opciones de asistencia:

Base de conocimientos, Asistencia telefónica, Tutoriales en vídeo, Preguntas frecuentes, Asistencia en línea, Foro