--- description: Información actualizada sobre Act-On. Lee opiniones verificadas y descubre funciones, características, precios y usabilidad. Obtén rápidamente una visión general de ventajas y desventajas. Compara Act-On con productos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Act-On: precios, funciones y opiniones | GetApp México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/308/marketing-automation/software) > [Act-On](/software/90889/act-on) # Act-On Canonical: https://www.getapp.com.mx/software/90889/act-on Página: 1 de 12\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/90889/act-on?page=2) > Act-On Software es uno de los líderes en automatización de marketing de crecimiento. Ofrece soluciones que permiten a los profesionales de marketing ir más allá del cliente potencial e involucrar a los clientes en cada paso de su ciclo de vida. > > Veredicto: 258 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.3/5** | 258 Opiniones | | Facilidad de uso | 4.1/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.9/5 | Basado en las opiniones generales | | Funciones | 4.1/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Act-On Software - **Ubicación**: Portland, EE. UU. - **Constitución**: 2008 ## Contexto comercial - **Precio inicial**: USD 900.00 - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, neerlandés - **Países disponibles**: Alemania, Canadá, China, Estados Unidos, Reino Unido ## Funciones - A/B Testing - API - Acciones activadas por evento - Análisis de campañas - Análisis de páginas web - Análisis de tendencias - Arrastrar y soltar - Automatización de marketing - Autoresponders - Autorizaciones basadas en roles - Base de datos de contactos - Biblioteca de imágenes - Búsqueda de clientes potenciales - Búsqueda/filtro - CAN-SPAM Compliance - CRM - CTA personalizables - Campañas de goteo - Campos personalizables - Captura de clientes potenciales ## Integraciones (en total: 44) - Act\! - Adobe Commerce - Amazon S3 - BrightInfo - Curata - Eventbrite - Formstack Forms - FullContact - GoTo Webinar - Google Ads - Google Drive - Gravity Forms - Interact - Interaction Studio - Justuno … y 29 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.getapp.com.mx/directory/308/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.getapp.com.mx/directory/308/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.getapp.com.mx/directory/310/online-marketing/software) - [Herramientas de email marketing](https://www.getapp.com.mx/directory/307/email-marketing/software) - [Herramientas para gestionar redes sociales](https://www.getapp.com.mx/directory/927/social-media-management/software) - [Software de gestión de campañas](https://www.getapp.com.mx/directory/304/campaign-management/software) ## Alternativas 1. [Brevo](https://www.getapp.com.mx/software/91466/brevo) — 4.6/5 (3416 reviews) 2. [Mailchimp](https://www.getapp.com.mx/software/8268/mailchimp) — 4.5/5 (17585 reviews) 3. [ActiveCampaign](https://www.getapp.com.mx/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.com.mx/software/10156/mailerlite) — 4.7/5 (2257 reviews) 5. [Constant Contact](https://www.getapp.com.mx/software/90578/constant-contact) — 4.3/5 (2917 reviews) ## Opiniones ### "Good alternative for Pardot, but not as comprehensive" — 4.0/5 > **Brian** | *12 de marzo de 2019* | Aerolíneas/aviación | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet. > > **Puntos en contra**: It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format. ----- ### "I use this software regularly (almost every day) for work as a marketing specialist." — 4.0/5 > **Stephanie** | *28 de abril de 2018* | Investigación | Valoración de la recomendación: 4.0/10 > > **Puntos a favor**: Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns. > > **Puntos en contra**: The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook. ----- ### "Terrible email delivery, customer support issues not fixed, but huge promises by sales for lock in" — 2.0/5 > **Usuario verificado** | *21 de mayo de 2018* | Consultoría de gestión | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this. Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK. They will also negotiate your price far lower than others, to lock you into an annual contract. > > **Puntos en contra**: - Email delivery is terrible - Their support tried to help, but makes false promises on waiting - Locked into a major contract, which even with their lack of performance, is tough to leave - Their UI is really, really bad - Barely any templates for things like landing pages, emails, etc. - General data between modules is not easy to gather, collect or use for additional sales. > > No benefits when looking back, lots of time, and money lost. ----- ### "Fully Featured Marketing Automation Solution for Right User" — 4.0/5 > **Richard** | *27 de septiembre de 2016* | Comercio minorista | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Great features Support > > **Puntos en contra**: Price Contract length term > > ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again. ----- ### "Quick to Learn, Easy to Use" — 5.0/5 > **Dan** | *1 de julio de 2019* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes. > > **Puntos en contra**: I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better. > > Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on. ----- Página: 1 de 12\ Siguiente: [Página siguiente](https://www.getapp.com.mx/software/90889/act-on?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.mx/software/90889/act-on) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados