Opiniones de Dotdigital

The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless.

It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time.

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too

Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.

The ease of use if what I like the most about the software. I can build a campiagn quickly and easily.

I would like it if the learning curve for the automation was a bit smaller. It took me awhile to get the hang of how the design feature works.

The software is easy to use and the drop and drag features make this simple for anyone to learn. I can create a new template in minutes.

Not much to be honest. I have not had any issues with it so can't really say anything negative.

Dotmailer is very flexible and you will have a lot of options for your e-mail campaigns.

The cost of course. Its not for everyone and especially if you have a large e-mail base.

We migrated to Dotmailer from Bronto late last year and the difference was immediately clear. Dotmailer provides a clean and organized user interface making it very intuitive and thus helpful for users, especially new users. I love the drag and drop email creation feature and this makes it easier for us to create our weekly newsletter as against having to create newsletters from scratch.
The option to send sms to our contacts is an added bonus for Dotmailer.

I sometime experience Lag on the Dotmailer website. Also when working on newsletters,it will be great for work to be autosaved,ensuring if I suddenly get disconnected from the internet ; I do not need to start all over again.

Ease of use and template designer. Ease of contact and segment management. Support was always ready and willing to help even if they could not resolve issue. Pricing is very affordable for what you get as well.

No way to track ROI, for our account at least. Issues with Outlook 13 and Outlook web compatibility.

I only use it for the analytics and reporting and for that it is excellent

It is at times difficult to sort and access email campaigns

- It is very easy to use with great UX/UI.
-Drag and drop builder for landing pages and emails
-Support is another great thing about dotdigital
-Straightforward marketing automation, nothing too complicated
-I like how easy it is to segment the data (audiences)
-Great for AB testing campaigns

-Does require a little of knowledge for CSS for managing custom designs
-Very basic forms
-It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital
-Limitations on customization for the reports

Easy to use and made our business move at a lightning pace. We increased conversion beyond what we ever had done in the past.

Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export The List, change everyone's rep to Jane, and then import The List again.

Includes most features competitors offer but at a lower cost. GUI is straightforward and easy to learn. Good API support that works with our custom CRM. Customer support replies quickly and always seems knowledgeable. Online knowledgebase is comprehensive. Campaign reporting was recently improved.

WYSIWYG email editor is sometimes cumbersome to use. Tracking sales results requires linking the account to Google Analytics, would prefer something built-in. Servers based in the UK caused some timestamp issues for our US-based business.

The Magento integration is terrific, you can really give your subscribers email offers tailored to their interests. That's such a crucial part of email marketing. The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer. I'll be moving them over to DM soon.

Once in a while I have some integration issues or glitches but support has been very responsive. Most of the common featureset works flawlessly.

I love the automation features. The more you use it, the more advanced and creative you can get. We have already tripled the amount of emails we send but decreased the work in 1/2.

It does require a developer to implement into your site, do datafield building, and make sure your email code is clean. Dotmailer does have a creative team that can assist with email design for an added fee.

RFM FEATURE and automation. Segmentation by persona

ONBOARDING PROCESS (Integration), Magento connector process

-Ease of use
-Mostly works well with related platforms
-Clearly displays information

-Email builder is template-focused and not efficient or as user friendly if your creatives are designed externally
-Certain default options (automatically applying padding to every image block inserted into an email, for example) make setting up emails tedious and more time consuming and can't be turned off.
-Asset gallery in the email builder has poor UX -- there are visual glitches and creating and organizing folders / organizing assets is not intuitively designed. You are also unable to see the full name of each asset.--Project managers have been generally unhelpful in rectifying issues regarding the email builder.

Dotmailer is a onestop shop for all your email campaigns. The organization of the software helps to keep all contacts and campaigns in order, while still making everything easy to find. Although very user friendly, I have run into minor glitches

The option to build the entire email using code makes it difficult for the average user to create an email campaign. However, There are other ways to do it. One other set back is the time it takes for customer care to respond to any ticket you submit, response time isn't always great.

Easy of use by our team
Competitive pricing
API possibilities
Email Programs
Native integration with Magento 2

Problem re-subscribing customers who unsubscribed in the past due to strict spam control.

It's incredibly easy to build an email campaign and send one out whenever we need. The customization options are fantastic and allow us to maintain our branding while being a little creative with the look. Reporting is robust and gives us all the information we need, but isn't too complicated for someone who's not quite an email marketing expert yet! All in all it's pretty close to perfect.

Some of the preset templates could be modernized a little more, but it's still easy enough to customize any template to our liking before sending out an email campaign.

I like the Overall Functionality. The best part is its Now dotmailers is a part of the Magento.

As an ecommerce that is always a advantage to use the Inbuilt functions.

Integration with other Software like Optionmonster and some other makes troubles.

Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.