---
description: Información actualizada sobre Thematic. Lee opiniones verificadas y descubre funciones, características, precios y usabilidad. Obtén rápidamente una visión general de ventajas y desventajas. Compara Thematic con productos similares.
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title: Thematic: precios, funciones y opiniones | GetApp México 2026
---

Breadcrumb: [Inicio](/) > [Software de gestión de experiencia del cliente](/directory/601/customer-experience/software) > [Thematic](/software/116287/thematic)

# Thematic

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> Thematic es una plataforma de análisis de comentarios que extrae información de múltiples canales en una sola vista, descubre temas y sentimientos emergentes específicos y proporciona visualización y creación de informes. Te ayuda a retener mejor a los clientes, reducir el volumen de los centros de contacto y ahorrar costes en la creación de informes.
> 
> Veredicto: 15 usuarios lo han valorado con **4.9/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.9/5** | 15 Opiniones |
| Facilidad de uso | 4.7/5 | Basado en las opiniones generales |
| Asistencia al cliente | 5.0/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.9/5 | Basado en las opiniones generales |
| Funciones | 4.7/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 100% | (10/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Thematic
- **Ubicación**: San fransisco, EE. UU.
- **Constitución**: 2015

## Contexto comercial

- **Precio inicial**: USD 2,000.00
- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop)
- **Idiomas admitidos**: alemán, chino, danés, español, francés, inglés, italiano, japonés, neerlandés, noruego, ruso, sueco
- **Países disponibles**: Australia, Canadá, Estados Unidos, Nueva Zelanda, Reino Unido

## Funciones

- API
- Agrupación temática
- Alertas y notificaciones
- Análisis ad hoc
- Análisis comparativo y cualitativo
- Análisis cuantitativo
- Análisis de búsquedas de usuarios
- Análisis de sentimientos
- Análisis de tendencias
- Análisis de texto
- Análisis estadístico
- Análisis predictivo
- Análisis visual
- Arrastrar y soltar
- Automatización proceso/flujo de trabajo
- Búsqueda boleana
- Búsqueda contextual
- Búsqueda semántica
- Búsqueda/filtro
- Categorización/Agrupación

## Integraciones (en total: 24)

- Alchemer
- AskNicely
- Confirmit
- Delighted
- Discord
- Google Sheets
- InMoment
- Intercom
- Jotform
- Medallia Experience Cloud
- Pendo
- QuestionPro
- Slack
- Snowflake
- SurveyMonkey

… y 9 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Software de gestión de experiencia del cliente](https://www.getapp.com.mx/directory/601/customer-experience/software)

## Categorías relacionadas

- [Software de gestión de experiencia del cliente](https://www.getapp.com.mx/directory/601/customer-experience/software)
- [Software de Text Mining](https://www.getapp.com.mx/directory/1161/text-mining/software)
- [Software de análisis de datos cualitativos](https://www.getapp.com.mx/directory/1487/qualitative-data-analysis/software)
- [Herramientas para medir la satisfacción del cliente](https://www.getapp.com.mx/directory/1029/customer-satisfaction/software)

## Alternativas

1. [Zonka Feedback](https://www.getapp.com.mx/software/109079/zonka-feedback) — 4.8/5 (68 reviews)
2. [Chattermill](https://www.getapp.com.mx/software/2042567/chattermill) — 4.5/5 (25 reviews)
3. [Keatext](https://www.getapp.com.mx/software/111049/keatext) — 3.8/5 (19 reviews)
4. [Cauliflower](https://www.getapp.com.mx/software/2049873/cauliflower) — 4.9/5 (12 reviews)
5. [Lucky Orange](https://www.getapp.com.mx/software/112955/lucky-orange) — 4.7/5 (260 reviews)

## Opiniones

### "Very user friendly product that gives results\!" — 5.0/5

> **Stephanie** | *1 de julio de 2020* | Marketing y publicidad | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Thematic is extremely user friendly, which is why my company, MMGY Global, decided to parter with their team when we were selecting a software to help our client easily review consumer product data. Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data.
> 
> **Puntos en contra**: Though the Thematic team did do a lot of heavy lifting getting the software setup, there is a fair amount of work the client needs to do in the beginning in order to make sure the software picks-up on certain factors that you may want to measure, such as 'branded terms.' You'll likely be making updates for a while to get the software to recognize key words you need it to pick-up on/how the software pools data into different sections, but lucky the UI is extremely easy to navigate and the Thematic team is super helpful when it comes to this\!

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### "Thematic has opened our eyes to a whole new world" — 5.0/5

> **Desmond** | *25 de marzo de 2021* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: We selected Thematic to be our partner after reviewing and assessing multiple vendors and options over a 3 year period. Cost, value for money, accuracy, reliability, service and support were critical and on those points, Thematic delivers.&#10;&#10;We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. &#10;&#10;With Thematic, we've been able to add significant value to our existing client relationships. We've found new (and often surprising) insights. And most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care.&#10;&#10;Thematic has enabled us to turn questions into answers within seconds. We've been able to tell our clients EXACTLY what they need to focus on and they've been able to measure EXACTLY what the impact of their work / initiatives has been. Understanding / analysing comments "at scale" has been a perennial challenge and the focus (pre Thematic) was on the squeaky wheel (i.e. whichever manager / client moaned the most / loudest). &#10;&#10;With Thematic, we have an evidence-based framework so the right things get done at the right time for the right reasons. That's been huge.
> 
> **Puntos en contra**: It took us longer than we would have liked to "train" the software in the initial setup phase. It also took a lot of "hands on" time for us to fully appreciate the value the solution has and being able to share this knowledge with time poor customers so they can use the platform independently has been challenging at times.&#10;&#10;Thematic have improved the interface and knowledge base significantly since we started and are always on hand to help so even though we had these challenges, they've been manageable and worth the "pain" to get where we are at today.
> 
> The team at Thematic have been a pleasure to deal with, start to finish. They are passionate about their product (most are former clients / users). They believe in what they are doing. And they are always on the lookout for new areas to improve.&#10;&#10;Being part of the Thematic "ecosystem" has been a great help for me personally. I've tapped into new networks and learned about things I never would have before.&#10;&#10;The software makes sense. It is easy to use (after you spend time learning it properly\!). It can be deployed stand alone or it can be integrated with other solutions (V important for us). Overall, a great solution backed by an amazing team. Very happy we found it\!

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### "Thematic makes scattered verbatim data meaningful and visual for decision makers." — 5.0/5

> **William** | *20 de noviembre de 2020* | Servicios financieros | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: It automates and repeats the already good work by a UX researcher the first time around. Plus puts the results in the face of the decision-makers (PMs \&amp; DMs) asap and monitor those insights over time.&#10;&#10;I loved the out of the box nature to visualise data in a way that enables meaning and insights immediately. The ability to drill down into themes for further analysis enables almost live decision making with product and development managers on the areas that most matter to customers.
> 
> **Puntos en contra**: There isn't much to not like here. Additional would be to include Google or other Analytics data integration to provide confidence to marketers and executives in the organisation. I believe there is a way to do this and look forward to testing this approach more in the future.
> 
> the team are awesome and the \[SENSITIVE CONTENT HIDDEN\] actively joins and follows up on calls and equally passionate about organisations making better use of data (Quant and Qual) and in turn make better decisions. &#10;&#10;For a product development context, Thematic does more than just assist with prioritisation. It helps inspire people to take things into the development pipeline with the data and justification of the prioritisation.

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### "Fantastic platform - highly recommend\!" — 5.0/5

> **Usuario verificado** | *26 de enero de 2019* | Petróleo y energía | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Thematic is the first verbatim analysis platform I've used that has been able to quantify the impact of addressing a customer verbatim theme on the overall metric score. This means we are able to easily differentiate between verbatim themes that are noise (no impact to an overall metric) and those which are seriously impacting our CX metrics.&#10;&#10;Also, the filter functionality allows us to drill down to a depth that gives us confidence that we are shifting the score for right customer segments or other moments that matter to the business.&#10;&#10;The team at Thematic are also really open to customer feedback on their platform - and are continually improving the functionality to meet the needs of their users.
> 
> **Puntos en contra**: Not a lot to dislike. The team at Thematic are really open about their product roadmap, and using customer feedback to inform their priorities. This has meant that any painpoints we had were usually resolved in their next release.
> 
> Thematic enabled me to quantify the impact of our verbatim themes on our overall CX Metrics - and separate the "noise" from those verbatim themes that the business needed to take action on. &#10;It made it easy to justify recommendations, and measureably track the impact over time.

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### "AI + Human Touch to Improve Efficiency & Generate Deeper Insights" — 5.0/5

> **Usuario verificado** | *7 de junio de 2020* | Internet | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Team is easy to work with - very responsive and open to feedback to customize the tool to our needs. Appreciate their willingness to partner on adjustments to their roadmap and to work through ways that our team can get even more out of our use of Thematic.  &#10;&#10;Quick and seamless upload process from taking our raw data and getting it into the portal in a digestible fashion so that teams can begin analysis.
> 
> **Puntos en contra**: Initial  codeframe set-up required a bit more time and input from my end than expected, but they have since streamlined the process and the time spent was a worthwhile investment in the long-term.
> 
> Making sense of thousands of open-end comments to understand what is driving NPS - helps tell a cohesive narrative between quantitative + qualitative data.

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