Opiniones de Amplitude

Puntos a favor

This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Puntos en contra

The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

Puntos a favor

SO easy to implement – I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything!

Puntos en contra

The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain.

Puntos a favor

With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Puntos en contra

Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

Puntos a favor

Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it.

Puntos en contra

It is quite complicate to implement and require a tech knowledge to create and pass events. Also not very intuitive at the start.

Puntos a favor

If you're looking for a tool that will allow your team to collaborate when pulling and analyzing your product data, you should try Amplitude. With this tool, you can create i.e. user funnels and easily share them with others. You can also create a dashboard to keep all your important metrics in one place which can be a lifesaver if you're a busy product marketer like me.

Puntos en contra

Although you get used to their navigation over time, it can be a bit frustrating in their beginning. I also wish they would explain the features a bit better in their documentation.

Puntos a favor

I use Amplitude every day to create cohorts, analyze product trends and evaluate how we are tracking on our metrics. If you are a SaaS platform Amplitude is a huge help in visualizing data. The cohort abilities are also huge in comparing our A/B tests.

Puntos en contra

Setting up the events can be kind of tough. If you don't have an easy event set up then not all the features will be usable.

Puntos a favor

As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries.

Puntos en contra

I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software – given I am probably not their core target audience (Design team).

Puntos a favor

Amplitude did a great job at simplifying the UX/UI experiences. They have a great feature set if you're looking for basic analytics on both mobile and desktop platforms.

Puntos en contra

Amplitude doesn't seem to get as complex into tracking as other tools on the market. However, if you're still in POC stages, it's well worth it.

Puntos a favor

I love being able to create charts and dashboards that give me insight into the apps we build. I am given detailed views into the events, cohorts, and a multitude of other attributes of our app.

Puntos en contra

Not a fault of the software, but I've had to read the helpful documentation several times to understand calculations.

Puntos a favor

I've used this for about 2 years and it is very feature rich with a lot of functionality and options to show and analyse the data.

Puntos en contra

Having much options and features bring a problem where sometimes simple things are a little bit complicated.

Puntos a favor

Amplitude allows users with little to no experience in data management and analysis to create useful artifacts to extract useful information from raw data. It is quite simple to create and maintain reports on user engagement or funnel analysis.

Puntos en contra

When data is combined from multiple sources, it can be tricky to ensure that all those platforms are aligned and properly joined together.

Puntos a favor

The addition of more amplifier and artists, and hire you can purchase add ons... toss way it’s not too much to just get started, but you can always buy more.

Puntos en contra

Slight learning curve, but minimal... it way easy once you dive in and start experimenting with the software. I’ma hands on guy and it took minutes to understand.

Puntos a favor

I like their free plan its a godsend for indie developers like myself who have a limited budget.

Their user activity activity information and presentation is top notch. For example on that page I click on a individual user and see how long they've used my app, see what they did during each session and I can even select a option to see what events they're triggering in realtime.

Puntos en contra

Over the years its become increasingly more complicated to use their interface and find the information I'm looking for. When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.

Puntos a favor

- Very easy to implement, to create reports, dashboards and to dissect your data using multiple dimensions
- Offers a very generous free tier
- I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around
- Great tools for understanding and interpreting your data on the paid plans

Puntos en contra

It's quite expensive - so if you really want to use it you need to be ready to spend some money with it.

Puntos a favor

Amplitude allows our marketing team to look directly into how effective our campaigns and promotions are doing by manipulating funnel charts. After integrating Braze Currents into Amplitude we have so much more useful data that is giving us very valuable information. We have a better understanding of whats working, what needs to be fixed, where people are dropping out in our user flow, etc.

Puntos en contra

It took me a while to fully understand how to use the software, but our account manager was kind enough to send over some training manuals as well as set up an in person training to make sure I had all the information that I needed.

Puntos a favor

Very useful tool for funnel/conversion analysis.
Great support team - customer success managers willing to upskill your team.
Relatively well supported product and development team actively working to incorporate customer features
Plugin makes finding events more accessible to non technical users
UI is learnable for basic events

Puntos en contra

Initially, learning to use the product requires upfront investment. There are some basics, conceptual model things that must be learnt e.g. If I change someone else's charts, or do I make a version of it, or do I edit their version.

Like all data analytics tools, you can go horribly wrong if:
- you have the wrong events instrumented
- you are applying the wrong data

The charts that are shown are pretty basic/ugly and you can't always format them the way that you want or makes sense.

It is dependent upon engineering to build the events.

Puntos a favor

Amazing tool. I have personally used at least 4 other analytics tools. Amplitude is hands down the best of them. There's great reporting/graphs features, but my favorite part is seeing the user journey for each user as well as getting detailed data about your users (country, city, courier, device type...etc.)

Puntos en contra

Overall it's good, but I'd have loved improving the user experience a little bit. I found it a bit difficult to find certain things at first.

Puntos a favor

Unlike Mixpanel, this is built for product analysts who want to go deeper into the product. The retention curves and customer journeys are unmatched. If you are more technical than an average marketer, this is the product for you.

Puntos en contra

The pricing after the free plan expires is unreasonably high. But the free plan is sufficient for an early stage company.

Puntos a favor

it makes it very easy for a novice data analyst to create queries, visualize data, and share information.

Puntos en contra

the ability to track usage across different platforms. I have an apple tv and mobile app that work together and can't track one path across both devices.

Puntos a favor

Intuitive environment in order to get graphics faster

Puntos en contra

You have to know all the variables first, it should be improved with a sort of glossary for each variable it manages first

Puntos a favor

Amplitude has very clean and easy to use user interface, which makes data analytics looks so easy. It offers customizable visualizations that are very useful as reporting tools. Now we don't have to switch platforms to check our IOS or Android app reviews separately, it is one platform to rule them all.

Puntos en contra

So far I haven't found any issues or blockers that I can specify here, my overall experience has been prety Ok.

Puntos a favor

* Easy to implement
* A very generous free tier
* Easy to create reports, dashboards and to dissect your data using multiple dimensions
* Integrates well with multi-platform applications
* Behavioural Cohorts, though expensive, offer key insights that help you understand exactly which are your best users and what makes them stick around
* Great tools for understanding and interpreting your data on the paid plans

Puntos en contra

* Expensive paid plans
* Not much else, we implement Amplitude in any new product we release

Puntos a favor

about to provide alot of analytics out of the data

Puntos en contra

Implementation process of the codes in app

Puntos a favor

The pricing is really interesting and the data we're getting is the most exact we've found when compared with other solutions.

Puntos en contra

nothing really. We're liking it a bit more every day.

Puntos a favor

It offers a good set of features for analytics and easily integrates with other systems. Its price is rather low in comparison to others.

Puntos en contra

Even though it's a good software, UI is not very intuitive which makes the software hard to use for whole range of customers. It still has some bugs and some ways to do things just doesn't make sense.