Opiniones de Outreach

I love that this software is so heavily focused on outbound sales. This isn't marketing software that you can adapt to sales, this is software created and built for sales organizations. That fact is very obvious in the way they implement their features.

Outreach always leads the way in terms of feature innovation, and they continue to offer the best outbound email settings to truly automate your process. You can drop 1000 prospects into a sequence, throttle it to send 100 per day, set it to resume OOO replies after a few days, and set it and forget it. Just set up a schedule, make sure you exclude national holidays, and you don't have to touch it ever again.

Something they also do better than anyone is their task management. I frequently have a task as a step in a sequence (I.e. Connect with the person on LinkedIn), and when a prospect hits that stage it creates a task in the system. This happens hundreds of prospects at a time, but when you start your tasks it takes you into this workflow that lets you call/email/take notes on the action and just click next to take you to the next one. Really lets you get in the flow, and is an amazing tool for inserting a manual task into a sequence that you can still get through quickly.

Some examples of awesome features include:

1) Auto resume OOO
2) Fallback text in the templates
3) Automatically skip holidays
4) Phone call integration so you don't have to leave the app

I don't know that there are any cons. The only one that I can imagine is that when you start fresh on the system, the interface can be a little bit daunting. There are actually a lot of settings, and if you don't understand the hierarchy or what you use for what, it can get very complicated.

Thankfully they have good customer support and a LOT of good documentation, so it's not that bad if you spend some time learning it.

Sequences is what makes Outreach so powerful. The fact that you can time, automate, and blast various emails to prospects using custom variables for a personalized feel is what makes Outreach so powerful. My role requires me to send mass volumes of emails to specific personas at various B2B companies. Most people don't respond after just 1 email. By loading multiple folks into a sequence and blasting that sequence has saved me significant time.

Outreach also acts a CRM that keeps track of all communications. You can use filters to find specific prospects who have been sequenced or if they've been opted out or if they're in a specific stage in a sequence. These custom filters enable for specific targeting and tailoring.

Outreach does require level of training to some extent that isn't straightforward. For example, knowing how to load sequences, or create triggers, or how to automate certain tasks does require some playing around that is not intuitive unless you have some training. Our organization needed some 3rd party training for us to actually grasp the various aspects and nuances of Outreach. Without that 3rd party training, we would've made numerous mistakes and probably wouldn't have utilized the tool to the maximum efficiency.

nothing. After 3 months I am walking away from a $26,000/yr contract they will NOT let us out of, so I am STILL Paying and we are NOT going to use this trash of a platform. They do NOT care about you as a client.

Using this software cut our call volume in half, we had our WORST sales month in 2 years, we had so many problems getting set up, their software crashes, notes fail to save, hubspot integration is a joke, stand alone you lose features like deal pipeline, you can not sort by last time called, their throttles don't work as explained, cannot text, the list of cons goes on and on...

Outreach is a product that has blown me away. It's every Director and Manager's dream when it comes to sending e-mails and keeping up with annual engagement with customers of any lifecycle. From Sales to Customer Service to Marketing, Outreach can help every member on your team.

For years I A/B tested e-mail subject lines and calculated this on an excel spreadsheet. Outreach does it for me. I have increased my cold e-mail sales open rate from 25% to 60%! The e-mails look personalized and don't look like any other e-mail campaign. Even the signatures are consistent.

The LinkedIn feature allows people on teams/enterprise to engage within the platform. For others it takes you to the person's page in a new tab. It makes it easy to increase engagement trifold in this manner by creating sequences (day 1 call, day 2 linkedin, day 3 email, etc.).

One improvement would be a better LinkedIn integration. I wish the Sales Navigator e-mails fed through in order to create a task in SalesForce just as an e-mail through OutReach does.

There absolutely needs to be more personalizations (i.e. Dear {{first name}}, Hope you're having a great {{day_of_weeek}}). Which, this seems rather simple to code. Any real time data should be in there. Instead I have to do a long {{if/then}} that takes forever.

Wow, its an amazing product. I really enjoyed using it and it did win me alot of business. Alot of automated tasks which was amazing. Also their email management and manager permissions was incredible. Overall really simplified my teams day.

If you are a small company... expect to be treated terribly. We got random bills, and NO response from billing or their cusotmer support. You would get the runaround all day long. Seriously terrible experience even caused one of my employees to lose morale which isn't ultimately all Outreachs fault, I will take some accountability... but she wasn't getting her job done and couldln't get replies from Outreach. She was the manager supposed to control how many seats we had and manage costs... With an unresponsive team and random invoices with no explaination it became discouraging.

I would highly recommend using the product if their sales team was ethical and their support would RESPOND. We got way overbilled and cancelling the account was even a hassle.

I managed this software as the admin, and what i really about this software is that their customer experience team is very helpful and professional. They were very helpful in making sure we can customize to fit what we need as much as possible.

This is an overall great software for customer outreach, however, the sales process that this is designed towards is for account-based selling and not transactional (like our market -SMB).

Ability to setup complex user journey sequences for multiple personas, it's ease of setup and use, and that our inside sales team says they CANNOT work without this solution. We increased our rate of meetings set immediately and already have generated enough revenue to pay for the system many times over. It is not the cheapest solution out there, but you get what you pay for.

The reporting could be more robust, but we pipe all the data in SFDC and use the reporting tools there.

I use Outreach daily to manage my work process. I honestly don't know how I did anything without the tool. It is something that I would like to use for the rest of my career.

Not often, but every once in a while I come up against small issues that can be frustrating, like not being able to sequence users. I have found though, that most of the time it is user error, but sometimes errors are not clear.