---
description: Información actualizada sobre Quantcast. Lee opiniones verificadas y descubre funciones, características, precios y usabilidad. Obtén rápidamente una visión general de ventajas y desventajas. Compara Quantcast con productos similares.
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title: Quantcast: precios, funciones y opiniones | GetApp México 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Quantcast](/software/100557/quantcast)

# Quantcast

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> Quantcast es un software de medición de audiencia que ofrece analíticas de datos para comprender mejor el tráfico del sitio web. La aplicación extrae datos de más de 100 millones de plataformas web y móviles para proporcionar informes sobre datos demográficos y geográficos del público, incluidos datos sobre los sitios web de la competencia.
> 
> Veredicto: 22 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.2/5** | 22 Opiniones |
| Facilidad de uso | 4.2/5 | Basado en las opiniones generales |
| Asistencia al cliente | 3.9/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.4/5 | Basado en las opiniones generales |
| Funciones | 4.2/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Quantcast
- **Constitución**: 2006

## Contexto comercial

- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: alemán, francés, inglés, italiano, sueco
- **Países disponibles**: Alemania, Australia, Canadá, Estados Unidos, Reino Unido

## Funciones

- API
- Alertas y notificaciones
- Análisis visual
- Creación de informes y estadísticas
- Creación de marca personalizable
- Gestión de campañas
- Gestión de contenidos
- Gestión de metadatos
- Gestión del consentimiento
- Marketing multicanal
- Panel de actividades
- Segmentación de clientes

## Opciones de asistencia

- E-mail/Help Desk
- Chat

## Categoría

- [Herramientas de análisis web](https://www.getapp.com.mx/directory/109/web-analytics/software)

## Categorías relacionadas

- [Herramientas de análisis web](https://www.getapp.com.mx/directory/109/web-analytics/software)
- [Software para agencias de publicidad](https://www.getapp.com.mx/directory/299/advertising/software)
- [Software de inteligencia competitiva](https://www.getapp.com.mx/directory/305/competitive-intelligence/software)
- [Software para análisis de datos estadísticos](https://www.getapp.com.mx/directory/361/data-analytics/software)
- [Software de Data Mining](https://www.getapp.com.mx/directory/364/data-mining/software)

## Alternativas

1. [monday.com](https://www.getapp.com.mx/software/91734/monday-com) — 4.6/5 (5726 reviews)
2. [Taboola](https://www.getapp.com.mx/software/106099/taboola) — 4.5/5 (68 reviews)
3. [Adalysis](https://www.getapp.com.mx/software/126355/adalysis) — 4.6/5 (117 reviews)
4. [Asana](https://www.getapp.com.mx/software/90584/asana) — 4.5/5 (13547 reviews)
5. [Semrush](https://www.getapp.com.mx/software/91634/semrush) — 4.6/5 (2316 reviews)

## Opiniones

### "Baseline Audience Insights Needed For Any Web Site" — 5.0/5

> **Michelle** | *24 de abril de 2019* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I like the fact that the tracking and analysis of Quantcast is free.  Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.
> 
> **Puntos en contra**: In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.
> 
> I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.

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### "Great Advertising Platform that Drives Results" — 5.0/5

> **James** | *1 de octubre de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Great advertising platform that drives actionable results through strong data analysis, ease of use AI, and a great customer support team
> 
> **Puntos en contra**: Quantcast is a great platform, some of the weaker features are around measurement beyond conversion solutions, such as looking at brand impact

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### "Quancast Review" — 2.0/5

> **Usuario verificado** | *27 de marzo de 2019* | Marketing y publicidad | Valoración de la recomendación: 4.0/10
> 
> **Puntos a favor**: The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.
> 
> **Puntos en contra**: The platform itself and the capabilities are not great. We've tested quantcast a few times and results are always really low compared to other programmatic vendors.

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### "Quantcast Is An Incredible Programmatic Display & Retargeting Partner" — 5.0/5

> **Usuario verificado** | *9 de mayo de 2018* | Entretenimiento | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: We love that Quantcast has  a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.
> 
> **Puntos en contra**: My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.
> 
> We realize the benefits of strong performance direct response campaigns from a wide variety of clients.

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### "Quantcast is essential for a good marketing campaign" — 4.0/5

> **Sarah E.** | *16 de septiembre de 2019* | Defensa y espacio | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies.
> 
> **Puntos en contra**: The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.
> 
> Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. I do not know how they presented mishaps during the agreements of the saying. The platform has shown to have a quite correct and functional deployment. It is very adaptable for any type of cellular devices as well as for laptop. Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company. It has fascinated us.

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## Enlaces

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